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The Influence of Alternative Acceptability, Attribute Thresholds and Choice Response Certainty on Automobile Purchase Preferences

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  • David A. Hensher
  • John M. Rose

Abstract

Two issues that reflect how individuals make travel or vehicle purchase choices are the relevance of attribute levels associated with alternatives, and the extent to which the respondent is certain of actually choosing the alternative that they indicated was their preferred alternative. This paper studies the influence of acceptability of each alternative, attribute thresholds, and choice response certainty on automobile purchase preferences, 'scaling' of the standard utility expression to account for perceived acceptability of each alternative, and perceived attribute thresholds. A comparison of the models shows the significant improvement in predictive power with inferred direct elasticities that are substantially different. © 2012 LSE and the University of Bath

Suggested Citation

  • David A. Hensher & John M. Rose, 2012. "The Influence of Alternative Acceptability, Attribute Thresholds and Choice Response Certainty on Automobile Purchase Preferences," Journal of Transport Economics and Policy, University of Bath, vol. 46(3), pages 451-468, September.
  • Handle: RePEc:tpe:jtecpo:v:46:y:2012:i:3:p:451-468
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    Citations

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    Cited by:

    1. Hensher, David A. & Ho, Chinh Q., 2016. "Experience conditioning in commuter modal choice modelling – Does it make a difference?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 95(C), pages 164-176.
    2. Moser, Riccarda & Raffaelli, Roberta, 2014. "Does attribute cut-off elicitation affect choice consistency? Contrasting hypothetical and real-money choice experiments," Journal of choice modelling, Elsevier, vol. 11(C), pages 16-29.
    3. Campbell, Danny & Hensher, David A. & Scarpa, Riccardo, 2014. "Bounding WTP distributions to reflect the ‘actual’ consideration set," Journal of choice modelling, Elsevier, vol. 11(C), pages 4-15.
    4. Hensher, David A. & Ho, Chinh Q. & Liu, Wen, 2016. "How much is too much for tolled road users: Toll saturation and the implications for car commuting value of travel time savings?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 94(C), pages 604-621.
    5. repec:eee:transa:v:105:y:2017:i:c:p:1-13 is not listed on IDEAS
    6. Hensher, David A. & Ho, Chinh, 2015. "The role of perceived acceptability of alternatives in identifying and assessing choice set processing strategies in stated choice settings: The case of road pricing reform," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 83(C), pages 225-237.
    7. Dekker, Thijs & Hess, Stephane & Brouwer, Roy & Hofkes, Marjan, 2016. "Decision uncertainty in multi-attribute stated preference studies," Resource and Energy Economics, Elsevier, vol. 43(C), pages 57-73.
    8. repec:spr:empeco:v:53:y:2017:i:4:d:10.1007_s00181-016-1169-2 is not listed on IDEAS
    9. David Hensher, 2014. "Attribute processing as a behavioural strategy in choice making," Chapters,in: Handbook of Choice Modelling, chapter 12, pages 268-289 Edward Elgar Publishing.
    10. Hensher, David A. & Ho, Chinh & Mulley, Corinne, 2015. "Identifying preferences for public transport investments under a constrained budget," Transportation Research Part A: Policy and Practice, Elsevier, vol. 72(C), pages 27-46.

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