IDEAS home Printed from https://ideas.repec.org/a/taf/servic/v36y2016i5-6p200-222.html
   My bibliography  Save this article

Development of new technology-based services

Author

Listed:
  • Heeyong Noh
  • Youngkeun Song
  • Ae-Soon Park
  • Byungun Yoon
  • Sungjoo Lee

Abstract

In an environment where customers can hardly describe new technology-based services (TBSs) of the future and technological engineers are unlikely to understand how a new technology can work for new services, a guideline to generate ideas for TBS can be utilized to achieve successful service innovation. Thus, this paper aims to develop an ideation framework for TBS. Two methods -- the technology tree and the function analysis systems technique -- are employed to identify core utilities expected from a new technology. Then a new method, the service encounter value matrix, which is based on morphology analysis and is used for generating potential service ideas, is suggested. Finally, these ideas are evaluated, and only those that are of a high priority according to customers’ expectations of future society are selected. In this study, the framework is applied to telecommunication technology, which is timely and useful for designing future services.

Suggested Citation

  • Heeyong Noh & Youngkeun Song & Ae-Soon Park & Byungun Yoon & Sungjoo Lee, 2016. "Development of new technology-based services," The Service Industries Journal, Taylor & Francis Journals, vol. 36(5-6), pages 200-222, April.
    • Handle: RePEc:taf:servic:v:36:y:2016:i:5-6:p:200-222
    DOI: 10.1080/02642069.2016.1165673
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/02642069.2016.1165673
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/02642069.2016.1165673?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Morris, Michael & Schindehutte, Minet & Allen, Jeffrey, 2005. "The entrepreneur's business model: toward a unified perspective," Journal of Business Research, Elsevier, vol. 58(6), pages 726-735, June.
    2. Changyong Lee & Hakyeon Lee, 2015. "Novelty-focussed document mapping to identify new service opportunities," The Service Industries Journal, Taylor & Francis Journals, vol. 35(6), pages 345-361, April.
    3. Helen Perks & Nina Riihela, 2004. "An exploration of inter-functional integration in the new service development process," The Service Industries Journal, Taylor & Francis Journals, vol. 24(6), pages 37-63, November.
    4. Chanwoo Cho & Sungjoo Lee, 2014. "Strategic planning using service roadmaps," The Service Industries Journal, Taylor & Francis Journals, vol. 34(12), pages 999-1020, August.
    5. Yu-Cheng Lee & Jih-Kuang Chen, 2009. "A new service development integrated model," The Service Industries Journal, Taylor & Francis Journals, vol. 29(12), pages 1669-1686, December.
    6. Jeroen de Jong & Patrick Vermeulen, 2003. "Organizing Successful New Service Development: A Literature Review," Scales Research Reports N200307, EIM Business and Policy Research.
    7. Smith, Anne M. & Fischbacher, Moira & Wilson, Francis A., 2007. "New Service Development: From Panoramas to Precision," European Management Journal, Elsevier, vol. 25(5), pages 370-383, October.
    8. Lee, Jung Hoon & Phaal, Robert & Lee, Sang-Ho, 2013. "An integrated service-device-technology roadmap for smart city development," Technological Forecasting and Social Change, Elsevier, vol. 80(2), pages 286-306.
    9. Jan Van Den Ende & Nachoem Wunberg, 2001. "The Organization of Innovation in the Presence of Networks and Bandwagons in the New Economy," International Studies of Management & Organization, Taylor & Francis Journals, vol. 31(1), pages 30-45, March.
    10. Yoon, Byungun & Park, Inchae & Coh, Byoung-youl, 2014. "Exploring technological opportunities by linking technology and products: Application of morphology analysis and text mining," Technological Forecasting and Social Change, Elsevier, vol. 86(C), pages 287-303.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Chiehyeon Lim & Paul P. Maglio, 2018. "Data-Driven Understanding of Smart Service Systems Through Text Mining," Service Science, INFORMS, vol. 10(2), pages 154-180, June.
    2. Pengfei Cheng & Zhuangzi Liu & Linfei Zhou, 2023. "Transformational Leadership and Emotional Labor: The Mediation Effects of Psychological Empowerment," IJERPH, MDPI, vol. 20(2), pages 1-15, January.
    3. Noh, Heeyong & Kim, Kyuwoong & Song, Young-Keun & Lee, Sungjoo, 2021. "Opportunity-driven technology roadmapping: The case of 5G mobile services," Technological Forecasting and Social Change, Elsevier, vol. 163(C).
    4. Minjun Kim & Silvana Trimi, 2023. "Transforming data into information for smart services: integration of morphological analysis and text mining," Service Business, Springer;Pan-Pacific Business Association, vol. 17(1), pages 257-280, March.
    5. Muhammad Ahmad Tauqeer & Knut Erik Bang, 2018. "Servitization: A Model for the Transformation of Products into Services through a Utility-Driven Approach," JOItmC, MDPI, vol. 4(4), pages 1-20, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Youngjung Geum & Moon-Soo Kim & Sungjoo Lee, 2017. "Service Technology: Definition and Characteristics Based on a Patent Database," Service Science, INFORMS, vol. 9(2), pages 147-166, June.
    2. Gonzalo Maldonado-Guzmán & José Trinidad Marín-Aguilar & Sandra Yesenia Pinzón-Castro, 2017. "Service Innovation in Mexican Small Business," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 7(4), pages 1-1.
    3. Hakyeon Lee & Hyunju Seol & Hyejong Min & Youngjung Geum, 2017. "The identification of new service opportunities: a case-based morphological analysis," Service Business, Springer;Pan-Pacific Business Association, vol. 11(1), pages 191-206, March.
    4. Jeremy Howells, 2010. "Services and Innovation and Service Innovation: New Theoretical Directions," Chapters, in: Faïz Gallouj & Faridah Djellal (ed.), The Handbook of Innovation and Services, chapter 3, Edward Elgar Publishing.
    5. Mingfeng Tang & Grace Sheila Walsh & Cuiwen Li & Angathevar Baskaran, 2021. "Exploring technology business incubators and their business incubation models: case studies from China," The Journal of Technology Transfer, Springer, vol. 46(1), pages 90-116, February.
    6. Richard Hunt & Lauren Ortiz-Hunt, 2018. "Deinstitutionalization through Business Model Evolution: Women Entrepreneurs in the Middle East and North Africa," Chapters, in: Ladislav Mura (ed.), Entrepreneurship - Development Tendencies and Empirical Approach, IntechOpen.
    7. Karla Münzel & Wouter Boon & Koen Frenken & Taneli Vaskelainen, 2018. "Carsharing business models in Germany: characteristics, success and future prospects," Information Systems and e-Business Management, Springer, vol. 16(2), pages 271-291, May.
    8. Mara Del Baldo & Maria-Gabriella Baldarelli, 2017. "Renewing and improving the business model toward sustainability in theory and practice," International Journal of Corporate Social Responsibility, Springer, vol. 2(1), pages 1-13, December.
    9. Massa, Silvia & Testa, Stefania, 2011. "Beyond the conventional-specialty dichotomy in food retailing business models: An Italian case study," Journal of Retailing and Consumer Services, Elsevier, vol. 18(5), pages 476-482.
    10. Päivi Jokela & Maria Elo, 2015. "Developing Innovative Business Models in Social Ventures," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 11(1), pages 103-118.
    11. Broccardo, Laura & Vola, Paola & Zicari, Adrian & Alshibani, Safiya Mukhtar, 2023. "Contingency-based analysis of the drivers and obstacles to a successful sustainable business model: Seeking the uncaptured value," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    12. Cinzia Battistella & Gianluca Murgia & Fabio Nonino, 2021. "Free-driven web-based business models," Electronic Commerce Research, Springer, vol. 21(2), pages 445-486, June.
    13. Bouncken, Ricarda B. & Fredrich, Viktor, 2016. "Good fences make good neighbors? Directions and safeguards in alliances on business model innovation," Journal of Business Research, Elsevier, vol. 69(11), pages 5196-5202.
    14. Amandine Maus & Sylvie Sammut, 2018. "Business model innovation in incubators: the role played by dynamic capabilities theory," Post-Print hal-02466175, HAL.
    15. Carmen SAVULESCU & Corina Georgiana ANTONOVICI, 2018. "The smart city as dynamic digital ecosystem," Smart Cities International Conference (SCIC) Proceedings, Smart-EDU Hub, vol. 6, pages 195-205, November.
    16. Georgeta Ilie, 2023. "Trade In Skill-Intensive Services - Through the Pandemic and Accelerating Digitalization," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, vol. 11(1), pages 73-83, May.
    17. Sebastian Schroedel, 2023. "The Sustainable Business Model Database: 92 Patterns That Enable Sustainability in Business Model Innovation," Sustainability, MDPI, vol. 15(10), pages 1-27, May.
    18. Kyuwoong Kim & Kyeongmin Park & Sungjoo Lee, 2019. "Investigating technology opportunities: the use of SAOx analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 118(1), pages 45-70, January.
    19. Coskun-Setirek, Abide & Tanrikulu, Zuhal, 2021. "Digital innovations-driven business model regeneration: A process model," Technology in Society, Elsevier, vol. 64(C).
    20. Laura McNamee & Fred Ledley, 2013. "Translational Science by Public Biotechnology Companies in the IPO“Class of 2000”: The Impact of Technological Maturity," PLOS ONE, Public Library of Science, vol. 8(12), pages 1-7, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:servic:v:36:y:2016:i:5-6:p:200-222. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/FSIJ20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.