IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Do Critics Make Bestsellers? Opinion Leaders and the Success of Books

Listed author(s):
  • Michel Clement
  • Dennis Proppe
  • Armin Rott
Registered author(s):

    Because hedonic aspects of products are difficult to evaluate prior to consumption, consumers seek signals to reduce their uncertainty. Opinion leaders, such as critics, may serve as key informants to consumers. This study considers the different roles and incentives of literary critics and how they influence the success of books. Furthermore, it empirically investigates the impact of 4 book critics featured on Germany's most popular literary television show, Das Literarische Quartett, on reviewed books' success. The variety of control variables included in the mixed regression models provide results pertaining to not only the critics, but also the success factors of books in general. Book success does not depend primarily on the mere appearance of a book on a television show or a favorable review of it; rather, awareness and word-of-mouth effects seem crucial, and books are more likely to succeed if critics disagree about the quality and express extreme judgments, even if those judgments are negative.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Article provided by Taylor & Francis Journals in its journal Journal of Media Economics.

    Volume (Year): 20 (2007)
    Issue (Month): 2 ()
    Pages: 77-105

    in new window

    Handle: RePEc:taf:jmedec:v:20:y:2007:i:2:p:77-105
    DOI: 10.1080/08997760701193720
    Contact details of provider: Web page:

    Order Information: Web:

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:taf:jmedec:v:20:y:2007:i:2:p:77-105. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Chris Longhurst)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.