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Entrepreneurial orientation and performance: mediating effects of technology and marketing action across industry types

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  • Suk Bong Choi
  • Christopher Williams

Abstract

We contribute to the debate on the relationship between entrepreneurial orientation (EO) and firm performance. We theorise, firstly, that the relationship between EO and performance is mediated by the firm’s technology and marketing action and secondly, that these mediating effects will differ by industry. We test the model on 489 Korean SMEs. Results indicate both technology and marketing action mediate the effect of EO on performance. As expected, technology action has a stronger mediating effect than marketing action in manufacturing industries, while marketing action has a stronger mediating effect in service industries. We discuss implications for managers and policy-makers.

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  • Suk Bong Choi & Christopher Williams, 2016. "Entrepreneurial orientation and performance: mediating effects of technology and marketing action across industry types," Industry and Innovation, Taylor & Francis Journals, vol. 23(8), pages 673-693, November.
    • Handle: RePEc:taf:indinn:v:23:y:2016:i:8:p:673-693
    DOI: 10.1080/13662716.2016.1208552
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    Cited by:

    1. Christopher Williams & Sander Van Triest, 2017. "PRODUCT LAUNCH PERFORMANCE IN HI-TECH SMEs: NEWNESS TO THE FIRM AND THE ROLE OF MANAGEMENT CONTROLS," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(03), pages 1-22, April.
    2. Quang-Huy Ngo, 2023. "The Impact of Entrepreneurial Orientation on SMEs’ Performance in a Transitional Economy: The Mediating Role of Differentiation Advantages and Innovation Capability," SAGE Open, , vol. 13(4), pages 21582440231, October.
    3. Chapman, Gary & Hottenrott, Hanna, 2023. "Founder personality and start-up subsidies," ZEW Discussion Papers 23-008, ZEW - Leibniz Centre for European Economic Research.
    4. Manuel Chaves-Maza & Eugenio M. Fedriani, 2022. "Defining entrepreneurial success to improve guidance services: a study with a comprehensive database from Andalusia," Journal of Innovation and Entrepreneurship, Springer, vol. 11(1), pages 1-26, December.
    5. Suk Bong Choi & Wang Ro Lee & Seung-Wan Kang, 2020. "Entrepreneurial Orientation, Resource Orchestration Capability, Environmental Dynamics and Firm Performance: A Test of Three-Way Interaction," Sustainability, MDPI, vol. 12(13), pages 1-13, July.
    6. Qiuqin He & Minglin Wang & Clara Martínez-Fuentes, 2020. "Impact of corporate entrepreneurial strategy on firm performance in China," International Entrepreneurship and Management Journal, Springer, vol. 16(4), pages 1427-1444, December.
    7. Purevdulam Altantsetseg & Alaleh Dadvari & Tsevegjav Munkhdelger & Gerelt-Od Lkhagvasuren & Massoud Moslehpour, 2020. "Sustainable Development of Entrepreneurial Orientation through Social Drivers," Sustainability, MDPI, vol. 12(21), pages 1-19, October.
    8. Rostain, Marjolaine, 2021. "The impact of organizational culture on entrepreneurial orientation: A meta-analysis," Journal of Business Venturing Insights, Elsevier, vol. 15(C).
    9. Stefania Migliori & Daniel Pittino & Augusta Consorti & Lorenzo Lucianetti, 2019. "The relationship between Entrepreneurial Orientation, Market Orientation and Performance in University Spin-Offs," International Entrepreneurship and Management Journal, Springer, vol. 15(3), pages 793-814, September.
    10. Muhammad Sualeh Khattak & Rizwan Ullah, 2021. "The role of entrepreneurial orientation in tangible and intangible resource acquisition and new venture growth," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(6), pages 1619-1637, September.
    11. Qiuqin He & Minglin Wang & Clara Martínez-Fuentes, 0. "Impact of corporate entrepreneurial strategy on firm performance in China," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-18.
    12. Héctor Cuevas-Vargas & Neftalí Parga-Montoya & Rudy Fernández-Escobedo, 2019. "Effects of Entrepreneurial Orientation on Business Performance: The Mediating Role of Customer Satisfaction—A Formative–Reflective Model Analysis," SAGE Open, , vol. 9(2), pages 21582440198, June.
    13. Li Chen & Shaoming Zou & Hui Xu & Yiwen Chen, 2020. "Entrepreneurial Orientation in Multinational Corporations: Antecedents and Effects," Management International Review, Springer, vol. 60(1), pages 123-148, February.
    14. Lin Wang & Murad Ali & Hyun Jeong Kim & Sareum Lee & Felipe Hernández Perlines, 2021. "Individual entrepreneurial orientation, value congruence, and individual outcomes: Does the institutional entrepreneurial environment matter?," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2293-2312, July.

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