Vertical Product Differentiation and Advertising
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DOI: 10.1080/1357151032000172228
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References listed on IDEAS
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Cited by:
- Stoneman, Paul, 2011. "Soft Innovation: Economics, Product Aesthetics, and the Creative Industries," OUP Catalogue, Oxford University Press, number 9780199697021, Decembrie.
- Rim Lahmandi-Ayed & Didier Laussel, 2024.
"Random Informative Advertising with Vertically Differentiated Products,"
Games, MDPI, vol. 15(2), pages 1-29, March.
- Rim Lahmandi-Ayed & Didier Laussel, 2024. "Random Informative Advertising with Vertically Differentiated Products," Post-Print hal-04678637, HAL.
- Ji Sun & Qiang Gong & Leonard F. S. Wang, 2022. "Revenge consumption, government‐led voucher, and social welfare," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(6), pages 2570-2577, September.
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More about this item
Keywords
Product Differentiation; Advertising; Duopoly; JEL Classifications: C7; D8; L1;All these keywords.
JEL classification:
- C7 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory
- D8 - Microeconomics - - Information, Knowledge, and Uncertainty
- L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
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