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Predicting season ticket holder loyalty using geographical information

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  • Dominik Schreyer
  • Sascha L. Schmidt
  • Benno Torgler

Abstract

Season ticket holders (STHs) are an integral part of the sporting product. Interestingly, and contrary to the persistent interest in analysing the determinants of stadium attendances, sports economists have so far largely refrained from exploring the potential determinants of STH loyalty as expressed through regular stadium attendances. In this article, we address this notable shortcoming by exploring the potential determinants of STH stadium attendance demand. In particular, we examine the yet under-researched role of increasing opportunity costs resulting from larger home-stadium distances in STH stadium attendance demand. Our results suggest that STHs’ geographical location plays an important role in predicting STH stadium attendance demand. More specifically, we observe an unexpected, nonlinear distance–attendance relationship, indicating that behaviourally loyal STHs live either exceptionally close or far away from the stadium.

Suggested Citation

  • Dominik Schreyer & Sascha L. Schmidt & Benno Torgler, 2018. "Predicting season ticket holder loyalty using geographical information," Applied Economics Letters, Taylor & Francis Journals, vol. 25(4), pages 272-277, February.
    • Handle: RePEc:taf:apeclt:v:25:y:2018:i:4:p:272-277
    DOI: 10.1080/13504851.2017.1316822
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    References listed on IDEAS

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    1. Schreyer, Dominik & Schmidt, Sascha L. & Torgler, Benno, 2016. "Against all odds? Exploring the role of game outcome uncertainty in season ticket holders’ stadium attendance demand," Journal of Economic Psychology, Elsevier, vol. 56(C), pages 192-217.
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    Cited by:

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    2. Schreyer, Dominik & Bickley, Steve J. & Chan, Ho Fai (Ben) & Schmidt, Sascha L. & Torgler, Benno, 2025. "Using reminders with reward opportunities to reduce spectator no-show behavior," Journal of Business Research, Elsevier, vol. 193(C).
    3. Angel Barajas & Thadeu Gasparetto, 2023. "They are not all the same: Determinants of attendance across different sectors in a stadium," PLOS ONE, Public Library of Science, vol. 18(7), pages 1-11, July.
    4. Dominik Schreyer & Daniel Däuper, 2018. "Determinants of spectator no-show behaviour: first empirical evidence from the German Bundesliga," Applied Economics Letters, Taylor & Francis Journals, vol. 25(21), pages 1475-1480, December.
    5. Daniel Read & Aaron C.T. Smith & James Skinner, 2021. "A Comparative Analysis of Competitive Balance Between a Closed and an Open League in Rugby League," Journal of Sports Economics, , vol. 22(8), pages 871-892, December.
    6. Dominik Schreyer & Benno Torgler, 2021. "Football spectator no-show behavior in Switzerland: Empirical evidence from season ticket holder behavior," CREMA Working Paper Series 2021-06, Center for Research in Economics, Management and the Arts (CREMA).
    7. Dominik Schreyer & Sascha L. Schmidt & Benno Torgler, 2019. "Football Spectator No-Show Behavior," Journal of Sports Economics, , vol. 20(4), pages 580-602, May.

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