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Predicting season ticket holder loyalty using geographical information


  • Dominik Schreyer
  • Sascha L. Schmidt
  • Benno Torgler


Season ticket holders (STHs) are an integral part of the sporting product. Interestingly, and contrary to the persistent interest in analysing the determinants of stadium attendances, sports economists have so far largely refrained from exploring the potential determinants of STH loyalty as expressed through regular stadium attendances. In this article, we address this notable shortcoming by exploring the potential determinants of STH stadium attendance demand. In particular, we examine the yet under-researched role of increasing opportunity costs resulting from larger home-stadium distances in STH stadium attendance demand. Our results suggest that STHs’ geographical location plays an important role in predicting STH stadium attendance demand. More specifically, we observe an unexpected, nonlinear distance–attendance relationship, indicating that behaviourally loyal STHs live either exceptionally close or far away from the stadium.

Suggested Citation

  • Dominik Schreyer & Sascha L. Schmidt & Benno Torgler, 2018. "Predicting season ticket holder loyalty using geographical information," Applied Economics Letters, Taylor & Francis Journals, vol. 25(4), pages 272-277, February.
  • Handle: RePEc:taf:apeclt:v:25:y:2018:i:4:p:272-277
    DOI: 10.1080/13504851.2017.1316822

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    References listed on IDEAS

    1. Schreyer, Dominik & Schmidt, Sascha L. & Torgler, Benno, 2016. "Against all odds? Exploring the role of game outcome uncertainty in season ticket holders’ stadium attendance demand," Journal of Economic Psychology, Elsevier, vol. 56(C), pages 192-217.
    2. N. Scelles & C. Durand & L. Bonnal & D. Goyeau & W. Andreff, 2013. "Competitive balance versus competitive intensity before a match: is one of these two concepts more relevant in explaining attendance? The case of the French football Ligue 1 over the period 2008--2011," Applied Economics, Taylor & Francis Journals, vol. 45(29), pages 4184-4192, October.
    3. William Putsis & Subrata Sen, 2000. "Should NFL blackouts be banned?," Applied Economics, Taylor & Francis Journals, vol. 32(12), pages 1495-1507.
    4. Peel, David A & Thomas, Dennis A, 1992. "The Demand for Football: Some Evidence on Outcome Uncertainty," Empirical Economics, Springer, vol. 17(2), pages 323-331.
    5. Grant Allan & Graeme Roy, 2008. "Does Television Crowd Out Spectators?," Journal of Sports Economics, , vol. 9(6), pages 592-605, December.
    6. Adam Cox, 2018. "Spectator Demand, Uncertainty of Results, and Public Interest," Journal of Sports Economics, , vol. 19(1), pages 3-30, January.
    7. Jean-Marc Falter & Christophe Perignon, 2000. "Demand for football and intramatch winning probability: an essay on the glorious uncertainty of sports," Applied Economics, Taylor & Francis Journals, vol. 32(13), pages 1757-1765.
    8. David Peel & Dennis Thomas, 1996. "Attendance demand: an investigation of repeat fixtures," Applied Economics Letters, Taylor & Francis Journals, vol. 3(6), pages 391-394.
    9. Farai Jena & Barry Reilly, 2016. "Testing the uncertainty outcome hypothesis using data from second tier soccer in Ireland," Applied Economics Letters, Taylor & Francis Journals, vol. 23(18), pages 1257-1260, December.
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