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Internationalisierungspfad und Unternehmenserfolg — Implikationen kultureller Distanz in der Internationalisierung

Author

Listed:
  • Thomas Hutzschenreuter

    (Dietmar Hopp Stiftungslehrstuhl, WHU - Otto Beisheim School of Management)

  • Johannes Voll

    (Dietmar Hopp Stiftungslehrstuhl, WHU - Otto Beisheim School of Management)

Abstract

Zusammenfassung In der bisherigen Forschung zur Internationalisierung sind zwei Fragen nur unvollständig beantwortet worden. Es handelt sich dabei zum einen um die Frage nach den Ursachen unterschiedlicher Internationalisierungspfade und zum anderen um die Frage nach der Erfolgswirkung der Internationalisierung. Jüngere Studien legen aber nahe, dass die Gestalt des Internationalisierungspfades einen wichtigen Einfluss auf die Erfolgswirkung der Internationalisierung hat. In bisherigen Studien zum Internationalisierungspfad und seinen Auswirkungen wurde dieser allerdings betrachtet, ohne zwischen einzelnen Internationalisierungsschritten zu differenzieren, die den Gesamtpfad bilden. Mit dem vorliegenden Artikel soll zur Schließung dieser Lücke beigetragen werden, indem die kulturelle Distanz zu den Zielländern der Internationalisierung in die Betrachtung einbezogen wird. Anhand von detaillierten und umfassenden Daten zur Expansion eines Panels von 91 deutschen Unternehmen zwischen 1985 und 2004 kann gezeigt werden, dass das Ausmaß kultureller Distanz pro Zeit die weitere Internationalisierung bremst und dass Ausmaß und Unregelmäßigkeit der kulturellen Distanz einen negativen Einfluss auf die Profitabilität haben.

Suggested Citation

  • Thomas Hutzschenreuter & Johannes Voll, 2007. "Internationalisierungspfad und Unternehmenserfolg — Implikationen kultureller Distanz in der Internationalisierung," Schmalenbach Journal of Business Research, Springer, vol. 59(7), pages 814-846, November.
    • Handle: RePEc:spr:sjobre:v:59:y:2007:i:7:d:10.1007_bf03371724
    DOI: 10.1007/BF03371724
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    Cited by:

    1. Achim Hecker, 2009. "Determinanten von Offshore-Outsourcing-Aktivitäten im deutschen Mittelstand," Schmalenbach Journal of Business Research, Springer, vol. 61(6), pages 628-653, September.

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    More about this item

    Keywords

    F23; M10;

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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