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An intellectual property-based corporate strategy: An R&D spend, patent, trademark, media communication, and market price innovation agenda

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  • Iraj Daizadeh

    (Amgen Inc.
    IBM)

Abstract

An intellectual property (IP)-centric, communication-based Innovation Agenda is proposed and investigated. The agenda, which is aligned with IP legal prescription, is defined as follows: the firm’s R&D expenditure is captured within products. The firm applies for a patent and files a trademark to protect its interests in the ‘patentable’ product, and issues a media communication, which may alter the perception of future cash flows, and thereby market price. Upon patent issuance and trademark registration, the firm will then seek another media communication. Spearman (partial) correlation analysis shows strong correlation among the various proxy metrics suggesting that the model basis may exist. The model proposes a novel link among national socioeconomic metrics, corporate strategy, and the technology based innovative firm. Finally, the model supports the inclusion of trademark and media communications data to be considered in socioeconomic modeling.

Suggested Citation

  • Iraj Daizadeh, 2009. "An intellectual property-based corporate strategy: An R&D spend, patent, trademark, media communication, and market price innovation agenda," Scientometrics, Springer;Akadémiai Kiadó, vol. 80(3), pages 731-746, September.
    • Handle: RePEc:spr:scient:v:80:y:2009:i:3:d:10.1007_s11192-008-2105-9
    DOI: 10.1007/s11192-008-2105-9
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    Cited by:

    1. Flikkema, M.J. & Man, A.P. de & Wolters, M.J.J., 2010. "New trademark registration as an indicator of innovation: results of an explorative study of Benelux trademark data," Serie Research Memoranda 0009, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    2. Marcel Seip & Carolina Castaldi & Meindert Flikkema & Ard-Pieter de Man, 2019. "A taxonomy of firm-level IPR application practices to inform policy debates," LEM Papers Series 2019/03, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.
    3. Erik E. Lehmann & Nikolaus Seitz, 2017. "Freedom and innovation: a country and state level analysis," The Journal of Technology Transfer, Springer, vol. 42(5), pages 1009-1029, October.
    4. Flikkema, Meindert & Castaldi, Carolina & de Man, Ard-Pieter & Seip, Marcel, 2019. "Trademarks’ relatedness to product and service innovation: A branding strategy approach," Research Policy, Elsevier, vol. 48(6), pages 1340-1353.
    5. Iraj Daizadeh, 2022. "The Impact of US Medical Product Regulatory Complexity on Innovation: Preliminary Evidence of Interdependence, Early Acceleration, and Subsequent Inversion," Papers 2211.12998, arXiv.org.
    6. Iraj Daizadeh, 2021. "Leveraging latent persistency in United States patent and trademark applications to gain insight into the evolution of an innovation-driven economy," Papers 2101.02588, arXiv.org, revised May 2021.
    7. Iraj Daizadeh, 2020. "Trademark filings and patent application count time series are structurally near-identical and cointegrated: Implications for studies in innovation," Papers 2012.10400, arXiv.org.
    8. Ardito, Lorenzo & Ernst, Holger & Messeni Petruzzelli, Antonio, 2020. "The interplay between technology characteristics, R&D internationalisation, and new product introduction: Empirical evidence from the energy conservation sector," Technovation, Elsevier, vol. 96.

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