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Buyer similarity measures in conjoint analysis: Some alternative proposals

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  • Paul Green
  • Abba Krieger

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Suggested Citation

  • Paul Green & Abba Krieger, 1985. "Buyer similarity measures in conjoint analysis: Some alternative proposals," Journal of Classification, Springer;The Classification Society, vol. 2(1), pages 41-61, December.
    • Handle: RePEc:spr:jclass:v:2:y:1985:i:1:p:41-61
    DOI: 10.1007/BF01908063
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    References listed on IDEAS

    as
    1. Green, Paul E & Srinivasan, V, 1978. "Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 103-123, Se.
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