IDEAS home Printed from https://ideas.repec.org/a/spr/intemj/v15y2019i1d10.1007_s11365-018-0548-x.html
   My bibliography  Save this article

Measuring new product and service portfolio advantage

Author

Listed:
  • Jesse Heimonen

    (University of Vaasa)

  • Marko Kohtamäki

    (University of Vaasa)

Abstract

The current study introduces the concept of new product and service portfolio (NPSP) advantage by creating and validating a three-dimensional measurement method that reflects novelty, meaningfulness and superiority – the three characteristics of NPSP advantage. Based on industry-wide homogeneous generalizable quantitative data from 108 manufacturing companies, the results indicate that these three characteristics of NPSP – novelty, meaningfulness and superiority – are distinct characteristics that together constitute NPSP advantage. This paper contributes to the literature on new product development, as its findings suggest that when measuring the concept of NPSP advantage, the three-dimensional construct that includes the three aforementioned characteristics has a better fit to the data than the unidimensional structure. Because it considers both new products and services, the current study offers an integrated approach to measure the desired innovation process outcome (NPSP advantage). In this way, this paper bridges the research on new product development with that on new service development.

Suggested Citation

  • Jesse Heimonen & Marko Kohtamäki, 2019. "Measuring new product and service portfolio advantage," International Entrepreneurship and Management Journal, Springer, vol. 15(1), pages 163-174, March.
    • Handle: RePEc:spr:intemj:v:15:y:2019:i:1:d:10.1007_s11365-018-0548-x
    DOI: 10.1007/s11365-018-0548-x
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11365-018-0548-x
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s11365-018-0548-x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Kim, Namwoon & Shin, Sohyoun & Min, Sungwook, 2016. "Strategic marketing capability: Mobilizing technological resources for new product advantage," Journal of Business Research, Elsevier, vol. 69(12), pages 5644-5652.
    2. Nakata, Cheryl & Im, Subin & Park, Heungsoo & Ha, Young-Won, 2006. "Antecedents and consequence of Korean and Japanese new product advantage," Journal of Business Research, Elsevier, vol. 59(1), pages 28-36, January.
    3. Gebauer, Heiko & Gustafsson, Anders & Witell, Lars, 2011. "Competitive advantage through service differentiation by manufacturing companies," Journal of Business Research, Elsevier, vol. 64(12), pages 1270-1280.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Arnett, Dennis B. & Sandvik, Izabela L. & Sandvik, Kåre, 2018. "Two paths to organizational effectiveness – Product advantage and life-cycle flexibility," Journal of Business Research, Elsevier, vol. 84(C), pages 285-292.
    2. Weiwei Wu & Yexin Liu & Tachia Chin, 2018. "The effect of technology management capability on new product development in China’s service-oriented manufacturing firms: a social capital perspective," Asia Pacific Business Review, Taylor & Francis Journals, vol. 24(2), pages 212-232, March.
    3. Davcik, Nebojsa S. & Cardinali, Silvio & Sharma, Piyush & Cedrola, Elena, 2021. "Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance," Journal of Business Research, Elsevier, vol. 128(C), pages 650-660.
    4. António Porfírio, José & Augusto Felício, José & Carrilho, Tiago & Jardim, Jacinto, 2023. "Promoting entrepreneurial intentions from adolescence: The influence of entrepreneurial culture and education," Journal of Business Research, Elsevier, vol. 156(C).
    5. Tsui-Yii Shih, 2018. "Determinants of Enterprises Radical Innovation and Performance: Insights into Strategic Orientation of Cultural and Creative Enterprises," Sustainability, MDPI, vol. 10(6), pages 1-22, June.
    6. Douglas Chiguvi & Sinesisa Khumalo & Ruramayi Tadu & Zenzo. D. Dube & Joe Jazi, 2020. "Product Differentiation for Competitive Advantage in the Private Tertiary Education Institutions in Botswana," Applied Economics and Finance, Redfame publishing, vol. 7(1), pages 21-32, January.
    7. Judith Cavazos-Arroyo & Rogelio Puente-Diaz, 2019. "The Influence of Marketing Capability in Mexican Social Enterprises," Sustainability, MDPI, vol. 11(17), pages 1-15, August.
    8. Alexander Salmen, 2021. "New Product Launch Success: A Literature Review," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 69(1), pages 151-176.
    9. Rabetino, Rodrigo & Kohtamäki, Marko & Gebauer, Heiko, 2017. "Strategy map of servitization," International Journal of Production Economics, Elsevier, vol. 192(C), pages 144-156.
    10. Marcus Adam, 2018. "The Role of Human Resource Management (HRM) for the Implementation of Sustainable Product-Service Systems (PSS)—An Analysis of Fashion Retailers," Sustainability, MDPI, vol. 10(7), pages 1-27, July.
    11. Witell, Lars & Gebauer, Heiko & Jaakkola, Elina & Hammedi, Wafa & Patricio, Lia & Perks, Helen, 2017. "A bricolage perspective on service innovation," Journal of Business Research, Elsevier, vol. 79(C), pages 290-298.
    12. Matthieu Crozet & Emmanuel Milet, 2017. "Should everybody be in services? The effect of servitization on manufacturing firm performance," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 26(4), pages 820-841, December.
    13. Korenok, Oleg & Hoffer, George E. & Millner, Edward L., 2010. "Non-price determinants of automotive demand: Restyling matters most," Journal of Business Research, Elsevier, vol. 63(12), pages 1282-1289, December.
    14. Kindström, Daniel & Kowalkowski, Christian & Sandberg, Erik, 2013. "Enabling service innovation: A dynamic capabilities approach," Journal of Business Research, Elsevier, vol. 66(8), pages 1063-1073.
    15. Balci, Gökcay & Cetin, Ismail Bilge & Tanyeri, Mustafa, 2018. "Differentiation of container shipping services in Turkey," Transport Policy, Elsevier, vol. 61(C), pages 26-35.
    16. David Hidalgo-Carvajal & Ruth Carrasco-Gallego & Gustavo Morales-Alonso, 2021. "From Goods to Services and from Linear to Circular: The Role of Servitization’s Challenges and Drivers in the Shifting Process," Sustainability, MDPI, vol. 13(8), pages 1-26, April.
    17. Myungjin Hyun & Jieun Kim, 2021. "Challenge or opportunity? A case of tire rental servitization from financial and channel perspectives," Service Business, Springer;Pan-Pacific Business Association, vol. 15(1), pages 1-17, March.
    18. Sean Yim & Brett Josephson & Jean Johnson & Sanjay Sisodiya, 2015. "Interfirm Relational Strategies and Innovation: the Role of Interfirm Relational Traits and Firm Resources," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(3), pages 230-244, September.
    19. Douglas Chiguvi & Ruramayi Tadu & Sinesisa Khumalo & Collen Mahambo, 2020. "Personnel Differentiation for Competitive Advantage in the Private Tertiary Education Institutions in Botswana," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 12(1), pages 1-23, March.
    20. Green, Maxwell H. & Davies, Philip & Ng, Irene C.L., 2017. "Two strands of servitization: A thematic analysis of traditional and customer co-created servitization and future research directions," International Journal of Production Economics, Elsevier, vol. 192(C), pages 40-53.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:intemj:v:15:y:2019:i:1:d:10.1007_s11365-018-0548-x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.