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Mechanism of rural land landscape cultural value co-creation: scenario, cognitions, and farmers’ behavior

Author

Listed:
  • Siyu Zhang

    (Shandong University of Finance and Economics
    Huazhong Agricultural University)

  • Li Chen

    (Huazhong Agricultural University)

  • Weiyan Hu

    (Huazhong Agricultural University)

  • Gaosheng Li

    (Huazhong Agricultural University)

Abstract

It is very important for rural revitalization and sustainable development of agriculture and rural areas to improve farmers’ capability of rural land landscape cultural value co-creation (RLLCVC). We established the research framework, designed a scale for farmers’ co-creation behavior, and used the questionnaire survey, structural equation model, and spatial analysis to analyze the cognitions, scenario, and farmers’ behavior of the RLLCVC. The results show that the cognitions include attitude, subjective norms, and perceptual behavior control. The attitude is the highest, followed by subjective norms, and the perceived behavior control is the lowest. The farmers’ value co-creation behavior is low. Cognitions have a significant positive correlation with farmers’ participation behavior and citizenship behavior, and the influence of cognitions on citizenship behavior is higher than that of participation behavior. For the external scenario, the cognitions of farmers closer to the leisure agriculture demonstration site have a significantly higher positive impact on participation behavior than that of farmers farther away. Under the situation of policy intervention, the positive impact of cognitions on participation behavior and citizenship behavior is significantly higher than that of farmers without policy intervention. We should improve the farmers’ land value creation capability to promote the transformation of farmers’ cognitions into co-creation behavior.

Suggested Citation

  • Siyu Zhang & Li Chen & Weiyan Hu & Gaosheng Li, 2025. "Mechanism of rural land landscape cultural value co-creation: scenario, cognitions, and farmers’ behavior," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(1), pages 509-530, January.
    • Handle: RePEc:spr:endesu:v:27:y:2025:i:1:d:10.1007_s10668-023-04290-x
    DOI: 10.1007/s10668-023-04290-x
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    References listed on IDEAS

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