IDEAS home Printed from https://ideas.repec.org/a/spr/endesu/v27y2025i1d10.1007_s10668-023-04290-x.html
   My bibliography  Save this article

Mechanism of rural land landscape cultural value co-creation: scenario, cognitions, and farmers’ behavior

Author

Listed:
  • Siyu Zhang

    (Shandong University of Finance and Economics
    Huazhong Agricultural University)

  • Li Chen

    (Huazhong Agricultural University)

  • Weiyan Hu

    (Huazhong Agricultural University)

  • Gaosheng Li

    (Huazhong Agricultural University)

Abstract

It is very important for rural revitalization and sustainable development of agriculture and rural areas to improve farmers’ capability of rural land landscape cultural value co-creation (RLLCVC). We established the research framework, designed a scale for farmers’ co-creation behavior, and used the questionnaire survey, structural equation model, and spatial analysis to analyze the cognitions, scenario, and farmers’ behavior of the RLLCVC. The results show that the cognitions include attitude, subjective norms, and perceptual behavior control. The attitude is the highest, followed by subjective norms, and the perceived behavior control is the lowest. The farmers’ value co-creation behavior is low. Cognitions have a significant positive correlation with farmers’ participation behavior and citizenship behavior, and the influence of cognitions on citizenship behavior is higher than that of participation behavior. For the external scenario, the cognitions of farmers closer to the leisure agriculture demonstration site have a significantly higher positive impact on participation behavior than that of farmers farther away. Under the situation of policy intervention, the positive impact of cognitions on participation behavior and citizenship behavior is significantly higher than that of farmers without policy intervention. We should improve the farmers’ land value creation capability to promote the transformation of farmers’ cognitions into co-creation behavior.

Suggested Citation

  • Siyu Zhang & Li Chen & Weiyan Hu & Gaosheng Li, 2025. "Mechanism of rural land landscape cultural value co-creation: scenario, cognitions, and farmers’ behavior," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(1), pages 509-530, January.
    • Handle: RePEc:spr:endesu:v:27:y:2025:i:1:d:10.1007_s10668-023-04290-x
    DOI: 10.1007/s10668-023-04290-x
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10668-023-04290-x
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10668-023-04290-x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    References listed on IDEAS

    as
    1. Stephen Knack & Philip Keefer, 1997. "Does Social Capital Have an Economic Payoff? A Cross-Country Investigation," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 112(4), pages 1251-1288.
    2. Junjun Zheng & Mingmiao Yang & Mingyuan Xu & Cheng Zhao & Cong Shao, 2019. "An Empirical Study of the Impact of Social Interaction on Public Pro-Environmental Behavior," IJERPH, MDPI, vol. 16(22), pages 1-14, November.
    3. Ma, Jun & Gao, Huixian & Cheng, Changgao & Fang, Zhou & Zhou, Qin & Zhou, Haiwei, 2023. "What influences the behavior of farmers' participation in agricultural nonpoint source pollution control?—Evidence from a farmer survey in Huai'an, China," Agricultural Water Management, Elsevier, vol. 281(C).
    4. Tran, Duy X. & Pearson, Diane & Palmer, Alan & Gray, David & Lowry, John & Dominati, Estelle J., 2022. "A comprehensive spatially-explicit analysis of agricultural landscape multifunctionality using a New Zealand hill country farm case study," Agricultural Systems, Elsevier, vol. 203(C).
    5. Bove, Liliana L. & Pervan, Simon J. & Beatty, Sharon E. & Shiu, Edward, 2009. "Service worker role in encouraging customer organizational citizenship behaviors," Journal of Business Research, Elsevier, vol. 62(7), pages 698-705, July.
    6. de Lauwere, Carolien & Slegers, Monique & Meeusen, Marieke, 2022. "The influence of behavioural factors and external conditions on Dutch farmers’ decision making in the transition towards circular agriculture," Land Use Policy, Elsevier, vol. 120(C).
    7. Lee, Cha-Hee, 2020. "Understanding rural landscape for better resident-led management: Residents’ perceptions on rural landscape as everyday landscapes," Land Use Policy, Elsevier, vol. 94(C).
    8. Yi, Youjae & Nataraajan, Rajan & Gong, Taeshik, 2011. "Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention," Journal of Business Research, Elsevier, vol. 64(1), pages 87-95, January.
    9. Yi, Youjae & Gong, Taeshik, 2013. "Customer value co-creation behavior: Scale development and validation," Journal of Business Research, Elsevier, vol. 66(9), pages 1279-1284.
    10. Siyu Zhang & Weiyan Hu & Jiaojiao Zhang & Mengran Li & Qingying Zhu, 2020. "Mismatches in Suppliers’ and Demanders’ Cognition, Willingness and Behavior with Respect to Ecological Protection of Cultivated Land: Evidence from Caidian District, Wuhan, China," IJERPH, MDPI, vol. 17(4), pages 1-15, February.
    11. Chen Qing & Shili Guo & Xin Deng & Dingde Xu, 2022. "Farmers’ awareness of environmental protection and rural residential environment improvement: a case study of Sichuan province, China," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(9), pages 11301-11319, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yi-Ching Hsieh & Hung-Chang Chiu & Yun-Chia Tang & Wei-Yun Lin, 2018. "Does Raising Value Co-creation Increase All Customers’ Happiness?," Journal of Business Ethics, Springer, vol. 152(4), pages 1053-1067, November.
    2. Ye Sang & Eunkyoung Han, 2023. "A win‐win way for corporate and stakeholders to achieve sustainable development: Corporate social responsibility value co‐creation scale development and validation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(3), pages 1177-1190, May.
    3. Bu, Yi & Parkinson, Joy & Thaichon, Park, 2022. "Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    4. Revilla-Camacho, María Ángeles & Vega-Vázquez, Manuela & Cossío-Silva, Francisco José, 2015. "Customer participation and citizenship behavior effects on turnover intention," Journal of Business Research, Elsevier, vol. 68(7), pages 1607-1611.
    5. Georgia Katsifaraki, 2018. "Value creation in the market ecosystem: A Service-Dominant logic perspective," University of Cyprus Working Papers in Economics 14-2018, University of Cyprus Department of Economics.
    6. Mohsin Raza & Rimsha Khalid & Larisa Ivascu & Jati Kasuma, 2023. "Education Beats at the Heart of the Sustainability in Thailand: The Role of Institutional Awareness, Image, Experience, and Student Volunteer Behavior," Sustainability, MDPI, vol. 15(2), pages 1-16, January.
    7. Dang, Anh & Arndt, Aaron D., 2017. "How personal costs influence customer citizenship behaviors," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 173-181.
    8. Mitrega, Maciej & Klézl, Vojtěch & Spáčil, Vojtěch, 2022. "Systematic review on customer citizenship behavior: Clarifying the domain and future research agenda," Journal of Business Research, Elsevier, vol. 140(C), pages 25-39.
    9. Rafael Robina-Ramírez & Ana Leal-Solís & José Amelio Medina-Merodio & Rosa Estriegana-Valdehita, 2023. "From satisfaction to happiness in the co-creation of value: the role of moral emotions in the Spanish tourism sector," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(4), pages 3783-3804, August.
    10. Chou, En-Yi & Lin, Cheng-Yu & Huang, Heng-Chiang, 2016. "Fairness and devotion go far: Integrating online justice and value co-creation in virtual communities," International Journal of Information Management, Elsevier, vol. 36(1), pages 60-72.
    11. Assiouras, Ioannis & Skourtis, George & Giannopoulos, Antonios & Buhalis, Dimitrios & Koniordos, Michalis, 2019. "Value co-creation and customer citizenship behavior," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.
    12. Baoliang Hu & Wei Huang & Shuai Yan & Guang Liu & Tao Zhang, 2020. "Business Model Design and Customer Loyalty: The Mediating Role of Customer Citizenship Behavior," Sustainability, MDPI, vol. 12(17), pages 1-14, August.
    13. José-Ramón Segarra-Moliner & Miguel-Ángel Moliner-Tena, 2024. "Engaging in customer citizenship behaviours to predict customer lifetime value," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(2), pages 307-320, June.
    14. Cassandra France & Debra Grace & Joseph Lo Iacono & Joan Carlini, 0. "Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-15.
    15. Kumju Hwang & Bora Lee & Juhee Hahn, 2020. "Green Restaurant Consumers’ Pride and Social Healthy Narcissism Influencing Self-Actualization and Self-Transcendence That Drive Customer Citizenship Behavior," Sustainability, MDPI, vol. 12(24), pages 1-19, December.
    16. Trong Tuan Luu, 2019. "CSR and Customer Value Co-creation Behavior: The Moderation Mechanisms of Servant Leadership and Relationship Marketing Orientation," Journal of Business Ethics, Springer, vol. 155(2), pages 379-398, March.
    17. Mandl, Leonhard & Hogreve, Jens, 2020. "Buffering effects of brand community identification in service failures: The role of customer citizenship behaviors," Journal of Business Research, Elsevier, vol. 107(C), pages 130-137.
    18. Bassam Dalal & Ahmad Aljarah, 2021. "How Brand Symbolism, Perceived Service Quality, and CSR Skepticism Influence Consumers to Engage in Citizenship Behavior," Sustainability, MDPI, vol. 13(11), pages 1-18, May.
    19. Hussam Al Halbusi & Pedro Jimenez Estevez & Tan Eleen & T. Ramayah & Md Uzir Hossain Uzir, 2020. "The Roles of The Physical Environment, Social Servicescape, Co-Created Value, and Customer Satisfaction in Determining Tourists’ Citizenship Behavior: Malaysian Cultural and Creative Industries," Sustainability, MDPI, vol. 12(8), pages 1-23, April.
    20. Woo, Mina, 2019. "Assessing customer citizenship behaviors in the airline industry: Investigation of service quality and value," Journal of Air Transport Management, Elsevier, vol. 76(C), pages 40-47.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:endesu:v:27:y:2025:i:1:d:10.1007_s10668-023-04290-x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.