A tripartite evolutionary game for marine economy green development with consumer participation

As buyers of marine final products, consumers are the beneficiaries of marine products and services. Only when marine products and services are accepted by consumers can they have market value. Therefore, making full use of consumers' value orientation and giving play to consumers' role in supervision, evaluation and selection can reduce the regulatory pressure and cost of local governments; it is of great significance to promote green transformation of marine-related producers and green development of marine economy. Therefore, the key to the healthy and sustainable development of the marine economy lies in how to play the automatic balance mechanism between the three main bodies of marine-related producers, local governments and consumers. Therefore, this paper applies the evolutionary game method to explore potential strategic changes for marine-related producers, local government, and consumers to promote marine economy green development under different scenarios, conducting an evidence-based simulation to verify the conclusions. The results indicate that marine-related producers’ green transformation is based on the condition of obvious profits and the degree of consumer participation needs the guidance of local government departments. As long as green awareness can be formed, consumers will always buy marine green products, continue to supervise and constrain the behavior of marine producers, and gradually reduce the administrative pressure of local government departments. Therefore, according to the above conclusions, this paper starts from the government, marine-related producers and consumers, respectively, and puts forward countermeasures and suggestions for the three to complement each other and realize the green development of marine economy.