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Design of electronic-commerce recommendation systems based on outlier mining

Author

Listed:
  • Huosong Xia

    (Wuhan Textile University)

  • Xiang Wei

    (Wuhan Textile University)

  • Wuyue An

    (Wuhan Textile University)

  • Zuopeng Justin Zhang

    (University of North Florida)

  • Zelin Sun

    (Wuhan Textile University)

Abstract

Prior studies mostly consider outliers as noise data and eliminate them, resulting in the loss of outlier knowledge. Based on the existing technology of recommendation systems and outlier detection, this research develops a new e-commerce recommended model from the perspective of outlier knowledge management. Specifically, we apply outlier data mining and integrate local outlier coefficients into the recommendation algorithm. The experimental results show that the proposed outlier extent recommendation model performs better than the traditional recommendation systems based on the collaborative filtering algorithm, which can effectively improve the quality of recommendation, enhance customer satisfaction and loyalty, and create potential benefits for the business. Our study contributes to the design of e-commerce recommending systems with some novel ideas and provides useful guidelines for developing the outlier extent.

Suggested Citation

  • Huosong Xia & Xiang Wei & Wuyue An & Zuopeng Justin Zhang & Zelin Sun, 2021. "Design of electronic-commerce recommendation systems based on outlier mining," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(2), pages 295-311, June.
  • Handle: RePEc:spr:elmark:v:31:y:2021:i:2:d:10.1007_s12525-020-00435-2
    DOI: 10.1007/s12525-020-00435-2
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    Cited by:

    1. Ransome Epie Bawack & Samuel Fosso Wamba & Kevin Daniel André Carillo & Shahriar Akter, 2022. "Artificial intelligence in E-Commerce: a bibliometric study and literature review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 297-338, March.
    2. Ravi S. Sharma & Aijaz A. Shaikh & Eldon Li, 2021. "Designing Recommendation or Suggestion Systems: looking to the future," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(2), pages 243-252, June.

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    More about this item

    Keywords

    Electronic-commerce; Recommendation system; Outlier mining; Outlier extent model; Outlier factor; Local outlier Factor;
    All these keywords.

    JEL classification:

    • C63 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Computational Techniques
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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