Recommender Systems and their Effects on Consumers: The Fragmentation Debate
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References listed on IDEAS
- Peter E. Rossi & Robert E. McCulloch & Greg M. Allenby, 1996. "The Value of Purchase History Data in Target Marketing," Marketing Science, INFORMS, vol. 15(4), pages 321-340.
- Gal Oestreicher-Singer & Arun Sundararajan, 2009. "Recommendation Networks and the Long Tail of Electronic Commerce," Working Papers 09-03, NET Institute, revised Jan 2009.
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More about this item
Keywordsrecommender systems; collaborative filtering; fragmentation; personalization; long tail;
- O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2009-01-17 (All new papers)
- NEP-MKT-2009-01-17 (Marketing)
- NEP-NET-2009-01-17 (Network Economics)
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