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The Impact of a Sense of Online Privacy on the Development of the Consumer 3.0 Model (Wplyw postrzegania prywatnosci w sieci na ksztaltowanie modelu konsumenta 3.0 )

Author

Listed:
  • Oskar Szumski

    (Uniwersytet Warszawski, Wydzial Zarzadzania)

Abstract

The main target of this article is to analyze the impact of a sense of online privacy on the development of the Consumer 3.0 model. In order to verify the above, a study was conducted on a selected group of individual users mostly aged up to 22. The study includes the characteristics of people actively using social media and mobile devices, and presents their approach to privacy with respect to the use of various technological solutions. It also discusses the findings and identifies areas where entrepreneurs should put emphasis on consumer education.

Suggested Citation

  • Oskar Szumski, 2016. "The Impact of a Sense of Online Privacy on the Development of the Consumer 3.0 Model (Wplyw postrzegania prywatnosci w sieci na ksztaltowanie modelu konsumenta 3.0 )," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(58), pages 74-86.
  • Handle: RePEc:sgm:pzwzuw:v:14:i:58:y:2016:p:74-86
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    References listed on IDEAS

    as
    1. Nagayuki Saito, 2015. "Internet Literacy in Japan," OECD Science, Technology and Industry Working Papers 2015/3, OECD Publishing.
    2. ., 2015. "International trade and income distribution," Chapters, in: The New Economics of Income Distribution, chapter 8, pages 181-218, Edward Elgar Publishing.
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    More about this item

    Keywords

    consumer 3.0; online privacy; social media; smartphone;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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