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We investigated the link between stock returns of automobile companies, Fama French factors, and behavioral attention, represented by demand for a selected car brand belonging to an automobile company. Using Google search activity, we focus on the impact of searches about car brands on 17 automobile companies from 2004 to 2020. We concluded that even though general intuition provides positive results, negative historical events can result in a fall in prices in some cases. Dieselgate, an event specific to this industry, engulfed the affected company and resulted in an EU-wide scandal; however, the increase in interest did have not the same effect on automobile companies based in other countries

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  • Jolana Stejskalova

    (Mendel University in Brno, Faculty of Business and Economics, Department of Finance)

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  • Jolana Stejskalova, 2023. "We investigated the link between stock returns of automobile companies, Fama French factors, and behavioral attention, represented by demand for a selected car brand belonging to an automobile company," Journal of Economics / Ekonomicky casopis, Institute of Economic Research, Slovak Academy of Sciences, vol. 71(3), pages 202-221, March.
    • Handle: RePEc:sav:journl:v:71:y:2023:i:3:p:202-221
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    More about this item

    Keywords

    automobile industry; behavioural attention; behavioural finance; Diesel-gate; financial crisis; Google Trends; sector sentiment;
    All these keywords.

    JEL classification:

    • G40 - Financial Economics - - Behavioral Finance - - - General
    • G12 - Financial Economics - - General Financial Markets - - - Asset Pricing; Trading Volume; Bond Interest Rates

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