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Unfolding the Linkage Between SCM Practices and Customer Responsiveness in Indian Automotive and Aerospace Manufacturing Firms

Author

Listed:
  • Rakesh K. Mudgal
  • Neeraj Khera
  • Shikha N. Khera
  • Karishma Gulati

Abstract

The study examines how the supply chain management (SCM) practices impact customer responsiveness, and the same has been tested empirically with the help of a conceptual framework based on a literature review. Previous studies on the relationship between supply chain variables and competitive advantage have been presented earlier with variables including customer satisfaction, quality and flexibility. Still, there is a shortage of literature on customer responsiveness. This study attempts to conduct a structured study well supported by the existing literature to establish the mentioned linkage. The study sample includes 433 employees from 10 Indian automobile and aerospace manufacturing organizations, and the responses have been analysed with structural equation modelling (SEM) and bivariate regression. The study establishes the linkage between SCM practices and customer responsiveness. The results infer that supply chain practices are antecedents to customer responsiveness. The study has also scrutinized the specific items of SCM practices construct that highly influences customer responsiveness. This study also highlights and identifies the research on the linkage between SCM practices and customer responsiveness in the Indian context. For practitioners, this study offers advice for effective policymaking to have more excellent customer responsiveness by concentrating on the specific elements of each SCM practice.

Suggested Citation

  • Rakesh K. Mudgal & Neeraj Khera & Shikha N. Khera & Karishma Gulati, 2025. "Unfolding the Linkage Between SCM Practices and Customer Responsiveness in Indian Automotive and Aerospace Manufacturing Firms," Vision, , vol. 29(1), pages 48-66, February.
    • Handle: RePEc:sae:vision:v:29:y:2025:i:1:p:48-66
    DOI: 10.1177/09722629211053406
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    References listed on IDEAS

    as
    1. Pan Theo Grosse-Ruyken & Stephan M. Wagner & Ruben Jonke, 2011. "What is the right cash conversion cycle for your supply chain?," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 10(1), pages 13-29.
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    5. Vikas Kumar & Luciano Batista & Roger Maull, 2011. "The Impact of Operations Performance on Customer Loyalty," Service Science, INFORMS, vol. 3(2), pages 158-171, June.
    6. Pettersson, Annelie I. & Segerstedt, Anders, 2013. "Measuring supply chain cost," International Journal of Production Economics, Elsevier, vol. 143(2), pages 357-363.
    7. Li, Suhong & Ragu-Nathan, Bhanu & Ragu-Nathan, T.S. & Subba Rao, S., 2006. "The impact of supply chain management practices on competitive advantage and organizational performance," Omega, Elsevier, vol. 34(2), pages 107-124, April.
    8. Christine S. M. Currie & Trivikram Dokka & John Harvey & Arne K. Strauss, 2018. "Future research directions in demand management," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 17(6), pages 459-462, December.
    9. Ataur Rahman Belal & David L. Owen, 2007. "The views of corporate managers on the current state of, and future prospects for, social reporting in Bangladesh," Accounting, Auditing & Accountability Journal, Emerald Group Publishing Limited, vol. 20(3), pages 472-494, June.
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