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Future research directions in demand management

Author

Listed:
  • Christine S. M. Currie

    (University of Southampton)

  • Trivikram Dokka

    (Lancaster University, Bailrigg)

  • John Harvey

    (Carnival UK)

  • Arne K. Strauss

    (University of Warwick)

Abstract

Pricing and revenue management faces new research challenges against the background of new markets for trading of personal data, new regulations on data privacy, opportunities for personalised pricing, demand learning and many more emerging trends and developments. In order to explore these challenges, the British Engineering and Physical Sciences Research Council funded an interdisciplinary workshop to identify future research directions in demand management. The workshop (led by the authors Strauss and Currie) took place in September 2017 in London, and brought together 33 academics and practitioners in demand management and related disciplines, including law, computer science, digital marketing and operational research.

Suggested Citation

  • Christine S. M. Currie & Trivikram Dokka & John Harvey & Arne K. Strauss, 2018. "Future research directions in demand management," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 17(6), pages 459-462, December.
    • Handle: RePEc:pal:jorapm:v:17:y:2018:i:6:d:10.1057_s41272-018-0139-z
    DOI: 10.1057/s41272-018-0139-z
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    References listed on IDEAS

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    Cited by:

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