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Study on the preference for capsule hotel attributes using a choice experiment

Author

Listed:
  • Won Seok Lee

    (Kyonggi University, South Korea)

  • Joon-Kyu Lee

    (The Korea Transport Institute, South Korea)

  • Joonho Moon

    (Kangwon National University, South Korea)

Abstract

The main purpose of this study is to investigate the attributes of capsule hotels preferred by individuals. To this end, a choice experiment (CE) was adopted; a CE is a systematic method used to determine individual preferences with regard to goods and services. A well-known advantage of CEs is their ability to capture a pecuniary value for target attributes in the form of marginal willingness to pay (MWTP). By comparing the sizes of MWTPs, we can recognize the order of preference among attributes. Amazon Mechanical Turk was used to collect the study data. We examined the magnitudes of the degree of preferences for “additional services provided,†“accessibility,†and “price.†The findings indicate that price is negatively associated with capsule hotel choice, whereas accessibility and service are positively associated with capsule hotel choice.

Suggested Citation

  • Won Seok Lee & Joon-Kyu Lee & Joonho Moon, 2018. "Study on the preference for capsule hotel attributes using a choice experiment," Tourism Economics, , vol. 24(4), pages 492-499, June.
    • Handle: RePEc:sae:toueco:v:24:y:2018:i:4:p:492-499
    DOI: 10.1177/1354816618765345
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    References listed on IDEAS

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    1. Nick Hanley & Robert Wright & Vic Adamowicz, 1998. "Using Choice Experiments to Value the Environment," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 11(3), pages 413-428, April.
    2. Grigolon, Anna B. & Kemperman, Astrid D.A.M. & Timmermans, Harry J.P., 2012. "The influence of low-fare airlines on vacation choices of students: Results of a stated portfolio choice experiment," Tourism Management, Elsevier, vol. 33(5), pages 1174-1184.
    3. Darcy, Simon, 2010. "Inherent complexity: Disability, accessible tourism and accommodation information preferences," Tourism Management, Elsevier, vol. 31(6), pages 816-826.
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    Citations

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    Cited by:

    1. Lee, Won Seok & Tang, Ruohan & Moon, Joonho & Song, Myungkeun, 2022. "The structural relationship between a low-cost carrier’s service experience, corporate social responsibility, brand love, and reuse intention: The case of Southwest Airlines," Journal of Air Transport Management, Elsevier, vol. 102(C).
    2. Jerrod Penn & Wuyang Hu, 2021. "Travelers’ value of protective measures against bed bugs in hotels," Tourism Economics, , vol. 27(7), pages 1398-1416, November.
    3. Renato Perez Loyola & Erda Wang & Nannan Kang, 2021. "Economic valuation of recreational attributes using a choice experiment approach: An application to the Galapagos Islands," Tourism Economics, , vol. 27(1), pages 86-104, February.
    4. Se-Hyuk Kim & James W Mjelde & Tae-Kyun Kim & Choong-Ki Lee & Byunggil Chun, 2023. "Willingness to pay for attributes of Templestay and implications on marginal utility of different meditation forms," Tourism Economics, , vol. 29(4), pages 1100-1120, June.

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