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Research Note: Efficiency in Attracting Tourists via the Web — An Application to the Mediterranean Countries

Author

Listed:
  • Jesús T. Pastor

    (Centro de Investigación Operativa, Universidad Miguel Hernández, Edificio Torretamarit, Campus de Elche, 03202 Elche (Alicante), Spain)

  • Francisco J. Del Campo

    (Departamento de Economía Agroambiental, Universidad Miguel Hernández, Edifico Tudemir, Campus de Orihuela-Desamparados, 03312 Orihuela (Alicante), Spain)

  • Fernando Vidal

    (Departamento de Economía Agroambiental, Universidad Miguel Hernández, Orihuela (Alicante), Spain)

  • Diego Pastor

    (División de Educación Física y Deportiva, Universidad Miguel Hernández, Edificio Altamira, Campus de Elche, 03202 Elche (Alicante), Spain)

Abstract

A key element of competitiveness in the tourism industry is the use of new information and communications technology (ICT). To analyse the efficiency in attracting tourists via the Web for a set of 16 Mediterranean countries, the authors use non-parametric bounded adjusted measure (BAM) models. Two models are proposed: the first analyses the influence of each country's basic characteristics on the number of tourists who visit it, while the second relates these characteristics to the number of websites dedicated to tourism. The ordering provided by the two BAM models enables comparison of the efficiency in the real attraction of tourists with the effort of attracting them via the Web.

Suggested Citation

  • Jesús T. Pastor & Francisco J. Del Campo & Fernando Vidal & Diego Pastor, 2014. "Research Note: Efficiency in Attracting Tourists via the Web — An Application to the Mediterranean Countries," Tourism Economics, , vol. 20(1), pages 195-202, February.
    • Handle: RePEc:sae:toueco:v:20:y:2014:i:1:p:195-202
    DOI: 10.5367/te.2013.0267
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    References listed on IDEAS

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    1. William Cooper & Kyung Park & Jesus Pastor, 1999. "RAM: A Range Adjusted Measure of Inefficiency for Use with Additive Models, and Relations to Other Models and Measures in DEA," Journal of Productivity Analysis, Springer, vol. 11(1), pages 5-42, February.
    2. Irene Daskalopoulou & Anastasia Petrou, 2009. "Urban Tourism Competitiveness: Networks and the Regional Asset Base," Urban Studies, Urban Studies Journal Limited, vol. 46(4), pages 779-801, April.
    3. Charnes, A. & Cooper, W. W. & Golany, B. & Seiford, L. & Stutz, J., 1985. "Foundations of data envelopment analysis for Pareto-Koopmans efficient empirical production functions," Journal of Econometrics, Elsevier, vol. 30(1-2), pages 91-107.
    4. R. D. Banker & A. Charnes & W. W. Cooper, 1984. "Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis," Management Science, INFORMS, vol. 30(9), pages 1078-1092, September.
    5. William Cooper & Jesús Pastor & Fernando Borras & Juan Aparicio & Diego Pastor, 2011. "BAM: a bounded adjusted measure of efficiency for use with bounded additive models," Journal of Productivity Analysis, Springer, vol. 35(2), pages 85-94, April.
    6. Xiang, Zheng & Gretzel, Ulrike, 2010. "Role of social media in online travel information search," Tourism Management, Elsevier, vol. 31(2), pages 179-188.
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    Cited by:

    1. Maria Fuentes-Blasco & Beatriz Moliner-Velázquez & Irene Gil-Saura, 2017. "Latent segmentation in business-to-business based on information and communication technology and relationship variables," Tourism Economics, , vol. 23(2), pages 460-468, March.
    2. Milićević Snežana & Petrović Jelena & Đorđević Nataša, 2020. "ICT as a factor of destination competitiveness: The case of the republics of former Yugoslavia," Management & Marketing, Sciendo, vol. 15(3), pages 381-392, September.

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