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The Congruenceâ„¢Game

Author

Listed:
  • Robert G. Schwartz

    (Mercer University)

  • Richard D. Teach

    (Georgia Institute of Technology)

Abstract

This article describes a strategy-driven, experiential game that was designed to teach the participants (e.g., students, entrepreneurs, and business persons) the importance of personnel and strategy congruence in entrepreneurial environments. The decisions cover the areas of marketing, operations, finance, and human resources. The game allows participants to maximize their performance through congruent decision making, teaching them the value of congruence.

Suggested Citation

  • Robert G. Schwartz & Richard D. Teach, 2002. "The Congruenceâ„¢Game," Simulation & Gaming, , vol. 33(1), pages 94-108, March.
    • Handle: RePEc:sae:simgam:v:33:y:2002:i:1:p:94-108
    DOI: 10.1177/1046878102033001006
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    References listed on IDEAS

    as
    1. James P Neelankavil & Anil Mathur & Yong Zhang, 2000. "Determinants of Managerial Performance: A Cross-Cultural Comparison of the Perceptions of Middle-Level Managers in Four Countries," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 31(1), pages 121-140, March.
    2. Hills, Gerald E., 1988. "Variations in University entrepreneurship education: An empirical study of an evolving field," Journal of Business Venturing, Elsevier, vol. 3(2), pages 109-122.
    3. Rho, Boo-Ho & Hahm, Yong-Seok & Yu, Yung-Mok, 1994. "Improving interface congruence between manufacturing and marketing in industrial-product manufacturers," International Journal of Production Economics, Elsevier, vol. 37(1), pages 27-40, November.
    Full references (including those not matched with items on IDEAS)

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