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Creativity In Entrepreneurship Education


  • Yar, Daniel

    () (University College of Borås)

  • Wennberg, Karl

    () (Dept. of Business Administration, Stockholm School of Economics)

  • Berglund, Henrik

    () (Chalmers University of Technology)


This paper uses social cognitive theory to investigate entrepreneurial intent among participants in graduate entrepreneurship programs. To the best of our knowledge, the paper is the first to investigate the importance of creativity in entrepreneurship education and theoretical models of entrepreneurial intentions. Specifically, we test whether students creative potential is related to their intention to engage in entrepreneurship. Theoretically derived hypotheses are tested using multiple and ordinal regression analyses. We find that high scores on a creativity test and prior entrepreneurial experiences were positively associated with entrepreneurial intentions, whereas perception of risks had a negative influence. Our theoretical predictors of entreprenurial intention received strong support, indicating that creativity should be considered in models of entrepreneurial intentions. Yet, the use of intentions as dependent variable has its know weaknesses in that we might not distinguish between 'dreamers' and 'doers'. The findings indicate that exercises in creativity can be used to raise entrepreneurial intentions of students in entrepreneurship education. Heterogeneity in creative styles among students also points to the problems of a ‘one-size-fits-all’ approach to entrepreneurship education.

Suggested Citation

  • Yar, Daniel & Wennberg, Karl & Berglund, Henrik, 2008. "Creativity In Entrepreneurship Education," SSE/EFI Working Paper Series in Business Administration 2008:4, Stockholm School of Economics, revised 03 Apr 2008.
  • Handle: RePEc:hhb:hastba:2008_004

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    References listed on IDEAS

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    Cited by:

    1. Tran Huy Phuong & Thanh Trung Hieu, 2015. "Predictors of Entrepreneurial Intentions of Undergraduate Students in Vietnam: An Empirical Study," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(8), pages 46-55, August.
    2. Clara Cardone-Riportella & María José Casasola-Martinez & Isabel Feito-Ruiz, 2014. "Do Entrepreneurs Come From Venus Or Mars? Impact Of Postgraduate Studies: Gender And Family Business Background," Working Papers 14.04, Universidad Pablo de Olavide, Department of Financial Economics and Accounting (former Department of Business Administration), revised Sep 2014.
    3. Virginia Fernández-Pérez & Ana Montes-Merino & Lázaro Rodríguez-Ariza & Patricia Esther Alonso Galicia, 2019. "Emotional competencies and cognitive antecedents in shaping student’s entrepreneurial intention: the moderating role of entrepreneurship education," International Entrepreneurship and Management Journal, Springer, vol. 15(1), pages 281-305, March.
    4. Ambreen Khursheed & Faisal Mustafa & Maham Fatima & Faiza Siddique, 2018. "Entrepreneurial Intentions: Gem Based Emipirical Analysis On The Northern Europe And Asian Countries," International Journal of Entrepreneurial Knowledge, Center for International Scientific Research of VSO and VSPP, vol. 6(2), pages 59-70, December.
    5. Larsson, Johan P. & Wennberg, Karl & Wiklund, Johan & Wright, Mike, 2017. "Location choices of graduate entrepreneurs," Research Policy, Elsevier, vol. 46(8), pages 1490-1504.
    6. Shane, Scott & Nicolaou, Nicos, 2015. "Creative personality, opportunity recognition and the tendency to start businesses: A study of their genetic predispositions," Journal of Business Venturing, Elsevier, vol. 30(3), pages 407-419.
    7. Yeng Keat & Nasiru, 2015. "Perceived Effective Entrepreneurship Education and Entrepreneurial Intention: The Role of the Perception of University Support and Perceived Creativity Disposition," Journal of Education and Vocational Research, AMH International, vol. 6(2), pages 70-79.
    8. Ghulam Nabi & Francisco Linan & Alain Fayolle & Norris F. Krueger & Andreas Walmsley, 2017. "The impact of entrepreneurship education in higher education : A systematic review and research agenda," Post-Print hal-02313409, HAL.
    9. İzlem Gözükara Yıldız & Nurdan Çolakoğlu, 2015. "A Comparative Study On Entrepreneurial Intentions Of Vocational School And Undergraduate Students With Entrepreneurship Education," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 9(1), pages 203-209.
    10. Erik Stam & Karl Wennberg, 2009. "The roles of R&D in new firm growth," Small Business Economics, Springer, vol. 33(1), pages 77-89, June.
    11. Nur Shifa' Najihah Abd Razak* & Nor Aishah Buang & Hafizan Kosnin, 2018. "The Influence of Entrepreneurship Education towards the Entrepreneurial Intention in 21st Century Learning," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 502-507:6.
    12. Dinçer Yarkin & Yeliz Yeşil, 2016. "The Role of Entrepreneurship Education on Internationalization Intention. A Case Study from Izmir-TURKEY," European Journal of Social Sciences Education and Research Articles, European Center for Science Education and Research, vol. 3, January-A.
    13. Izlem Gozukara & Nurdan Colakoglu, 2016. "Enhancing Entrepreneurial Intention and Innovativeness of University Students: The Mediating Role of Entrepreneurial Alertness," International Business Research, Canadian Center of Science and Education, vol. 9(2), pages 34-45, February.
    14. Preeti Tiwari & Anil K. Bhat & Jyoti Tikoria, 2017. "An empirical analysis of the factors affecting social entrepreneurial intentions," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 7(1), pages 1-25, December.
    15. Olivier Toutain & Melchior Salgado, 2012. "Comment améliorer la performance des pédagogies entrepreneuriales par la mise en action," Post-Print hal-00842210, HAL.
    16. Sanawi M. Sharahiley, 2020. "Examining Entrepreneurial Intention of the Saudi Arabia’s University Students: Analyzing Alternative Integrated Research Model of TPB and EEM," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 21(1), pages 67-84, March.
    17. Michela Loi & Maria Chiara Di Guardo, 2015. "A Start-Up Generation Approach For Teaching Entrepreneurship: An Overview Of Affective Learning Results," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 20(04), pages 1-16, December.
    18. Olivier Toutain & Melchior Salgado, 2014. "Quels sont les effets des pédagogies actives dans l'apprentissage de l'entrepreneuriat ? Étude des changements de perceptions des élèves ingénieurs et managers à l'issue de la formation MIME (Méthode ," Post-Print halshs-02009853, HAL.
    19. Nguyen, Anh Tuan & Do, Thi Hai Ha & Vu, Thi Bich Thao & Dang, Kim Anh & Nguyen, Hoang Long, 2019. "Factors affecting entrepreneurial intentions among youths in Vietnam," Children and Youth Services Review, Elsevier, vol. 99(C), pages 186-193.

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    Entrepreneurship education; intentions; creativity;

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