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Study of Important Aspects Affecting Consumer Choice of Mobile Phone Service Providers

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  • Shibashish Chakraborty
  • Dilip Kumar Chakraborty

Abstract

It is important for mobile phone service providers to understand their customer needs which keeps on changing with time. This paper endeavors to make a study on demographic factors affecting brand choice of customers and identified important aspects of mobile phone service which affect choice of brands. This study will highlight pertinent aspects which customer considers while making a choice.

Suggested Citation

  • Shibashish Chakraborty & Dilip Kumar Chakraborty, 2006. "Study of Important Aspects Affecting Consumer Choice of Mobile Phone Service Providers," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 31(4), pages 309-331, November.
    • Handle: RePEc:sae:manlab:v:31:y:2006:i:4:p:309-331
    DOI: 10.1177/0258042X0603100401
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    References listed on IDEAS

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    1. Brady, Michael K. & Cronin, J. Jr. & Brand, Richard R., 2002. "Performance-only measurement of service quality: a replication and extension," Journal of Business Research, Elsevier, vol. 55(1), pages 17-31, January.
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