Revisiting Hofstede's dimensions of national culture and environmental sustainability
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DOI: 10.1177/0958305X221140579
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- Sylvie Borau & Robert Mai, 2026. "The gender paradox in pro-environmental engagement: Actionable insights for cause-related marketing and social advocacy campaigns," Journal of the Academy of Marketing Science, Springer, vol. 54(1), pages 228-253, February.
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