IDEAS home Printed from https://ideas.repec.org/a/sae/enejou/v45y2024i3p1-24.html
   My bibliography  Save this article

Would You Like to Trade Your Energy? A Comparative Survey Experiment on Energy Trading Platforms

Author

Listed:
  • Shandelle Steadman
  • Anna Rita Bennato
  • Monica Giulietti

Abstract

As energy markets become more decentralised, energy trading platforms are emerging as useful tools to facilitate the coordination of energy consumption and generation, encouraging a more efficient use of renewable energy by residential producers and consumers. By exploring three different European countries, we study the effectiveness of both monetary and non-monetary incentives in fostering energy trade via trading platforms. We use an incentivized survey experiment to evaluate the drivers of consumers’ and prosumers’ willingness to participate in an energy trading platform. We find that the monetary incentive is not necessarily the main reason why people would choose to trade their energy, but other dimensions, such as environmental concerns and independence from the national grid, play an important role.

Suggested Citation

  • Shandelle Steadman & Anna Rita Bennato & Monica Giulietti, 2024. "Would You Like to Trade Your Energy? A Comparative Survey Experiment on Energy Trading Platforms," The Energy Journal, , vol. 45(3), pages 1-24, May.
    • Handle: RePEc:sae:enejou:v:45:y:2024:i:3:p:1-24
    DOI: 10.5547/01956574.45.3.sste
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.5547/01956574.45.3.sste
    Download Restriction: no
    File URL: https://libkey.io/10.5547/01956574.45.3.sste?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. McKenna, Eoghan & Pless, Jacquelyn & Darby, Sarah J., 2018. "Solar photovoltaic self-consumption in the UK residential sector: New estimates from a smart grid demonstration project," Energy Policy, Elsevier, vol. 118(C), pages 482-491.
    2. Miguel Flores and Catherine Waddams Price, 2018. "The Role of Attitudes and Marketing in Consumer Behaviours in the British Retail Electricity Market," The Energy Journal, International Association for Energy Economics, vol. 0(Number 4).
    3. Gert Brunekreeft, Marius Buchmann, and Roland Meyer, 2016. "The Rise of Third Parties and the Fall of Incumbents Driven by Large-Scale Integration of Renewable Energies: The Case of Germany," The Energy Journal, International Association for Energy Economics, vol. 0(Bollino-M).
    4. Ozbafli, Aygul & Jenkins, Glenn P., 2016. "Estimating the willingness to pay for reliable electricity supply: A choice experiment study," Energy Economics, Elsevier, vol. 56(C), pages 443-452.
    5. Schleich, Joachim & Gassmann, Xavier & Meissner, Thomas & Faure, Corinne, 2019. "A large-scale test of the effects of time discounting, risk aversion, loss aversion, and present bias on household adoption of energy-efficient technologies," Energy Economics, Elsevier, vol. 80(C), pages 377-393.
    6. Miguel Flores & Catherine Waddams Price, 2018. "The Role of Attitudes and Marketing in Consumer Behaviours in the British Retail Electricity Market," The Energy Journal, , vol. 39(4), pages 153-180, July.
    7. Hansen, Anders Rhiger & Jacobsen, Mette Hove & Gram-Hanssen, Kirsten, 2022. "Characterizing the Danish energy prosumer: Who buys solar PV systems and why do they buy them?," Ecological Economics, Elsevier, vol. 193(C).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Thomasi, Virginia & Siluk, Julio Cezar M. & Rigo, Paula D. & Pappis, Cesar Augusto de O., 2024. "Challenges, improvements, and opportunities market with the liberalization of the residential electricity market," Energy Policy, Elsevier, vol. 192(C).
    2. Feldhaus, Christoph & Lingens, Jörg & Löschel, Andreas & Zunker, Gerald, 2024. "The intrinsic value of decision rights: Field evidence from electricity contract choice automation," Resource and Energy Economics, Elsevier, vol. 78(C).
    3. Guido C. Guerrero-Liquet & Santiago Oviedo-Casado & J. M. Sánchez-Lozano & M. Socorro García-Cascales & Javier Prior & Antonio Urbina, 2018. "Determination of the Optimal Size of Photovoltaic Systems by Using Multi-Criteria Decision-Making Methods," Sustainability, MDPI, vol. 10(12), pages 1-18, December.
    4. Jiaxing Wang & Shigeru Matsumoto, 2022. "An economic model of home appliance replacement: application to refrigerator replacement among Japanese households," Environmental Economics and Policy Studies, Springer;Society for Environmental Economics and Policy Studies - SEEPS, vol. 24(1), pages 29-48, January.
    5. Brown, David P. & Muehlenbachs, Lucija, 2024. "The value of electricity reliability: Evidence from battery adoption," Journal of Public Economics, Elsevier, vol. 239(C).
    6. Sébastien Foudi, 2024. "Are risk attitude, impatience, and impulsivity related to the individual discount rate? Evidence from energy-efficient durable goods," Theory and Decision, Springer, vol. 96(4), pages 627-661, June.
    7. Schleich, Joachim & Faure, Corinne & Meissner, Thomas, 2021. "Adoption of retrofit measures among homeowners in EU countries: The effects of access to capital and debt aversion," Energy Policy, Elsevier, vol. 149(C).
    8. Fabian Arnold & Amir Ashour Novirdoust & Philipp Theile, 2025. "Environmental Policy Instruments for Investments in Backstop Technologies Under Present Bias - An Application to the Building Sector," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 88(4), pages 1039-1070, April.
    9. Carroll, James & Denny, Eleanor & Lyons, Ronan C. & Petrov, Ivan, 2024. "Better energy cost information changes household property investment decisions: Evidence from a nationwide experiment," Energy Economics, Elsevier, vol. 139(C).
    10. repec:cup:judgdm:v:14:y:2019:i:3:p:234-279 is not listed on IDEAS
    11. Giulietti, Monica & Le Coq, Chloé & Willems, Bert & Anaya, Karim, 2019. "Smart Consumers in the Internet of Energy : Flexibility Markets & Services from Distributed Energy Resources," Other publications TiSEM 2edb43b5-bbd6-487d-abdf-7, Tilburg University, School of Economics and Management.
    12. Leonhard K. Lades & Kate Laffan & Till O. Weber, 2020. "Do economic preferences predict pro-environmental behaviour?," Working Papers 202003, Geary Institute, University College Dublin.
    13. Kristina Stoiber & Kurt Matzler & Julia Hautz, 2023. "Ambidextrous structures paving the way for disruptive business models: a conceptual framework," Review of Managerial Science, Springer, vol. 17(4), pages 1439-1485, May.
    14. D’Adamo, Idiano & Falcone, Pasquale Marcello & Gastaldi, Massimo & Morone, Piergiuseppe, 2020. "The economic viability of photovoltaic systems in public buildings: Evidence from Italy," Energy, Elsevier, vol. 207(C).
    15. Majid Hashemi & Glenn Jenkins, 2021. "The Economic Benefits of Mitigating the Risk of Unplanned Power Outages," Working Paper 1468, Economics Department, Queen's University.
    16. Olsthoorn, Mark & Schleich, Joachim & Faure, Corinne, 2019. "Exploring the diffusion of low-energy houses: An empirical study in the European Union," Energy Policy, Elsevier, vol. 129(C), pages 1382-1393.
    17. Olsthoorn, Mark & Schleich, Joachim & Guetlein, Marie-Charlotte & Durand, Antoine & Faure, Corinne, 2023. "Beyond energy efficiency: Do consumers care about life-cycle properties of household appliances?," Energy Policy, Elsevier, vol. 174(C).
    18. Erdogan, Murside Rabia & Camgoz, Selin Metin & Karan, Mehmet Baha & Berument, M. Hakan, 2022. "The switching behavior of large-scale electricity consumers in The Turkish electricity retail market," Energy Policy, Elsevier, vol. 160(C).
    19. Deutschmann, Joshua W. & Postepska, Agnieszka & Sarr, Leopold, 2021. "Measuring willingness to pay for reliable electricity: Evidence from Senegal," World Development, Elsevier, vol. 138(C).
    20. Vladimir Z. Gjorgievski & Nikolas G. Chatzigeorgiou & Venizelos Venizelou & Georgios C. Christoforidis & George E. Georghiou & Grigoris K. Papagiannis, 2020. "Evaluation of Load Matching Indicators in Residential PV Systems-the Case of Cyprus," Energies, MDPI, vol. 13(8), pages 1-18, April.
    21. Krishnendranath Mitra & Goutam Dutta, 2021. "A novel method of market segmentation and market study for dynamic pricing of retail electricity in India: an experimental approach in a university setup," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 20(2), pages 162-184, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:enejou:v:45:y:2024:i:3:p:1-24. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.