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Hazard Communication: Warnings and Risk

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  • W. KIP VISCUSI
  • RICHARD J. ZECKHAUSER

Abstract

Risk information can alter risk judgments and promote sound risk decisions. Hazard warnings are critical in providing such information. Both right-to-know and duty-to-warn obligations reflect this. Evidence suggests that warnings can significantly affect risk-taking decisions, but care is needed in interpreting whether their influence leads to successful outcomes. Hazard warnings must accommodate individuals' cognitive limitations. Salient problems include recipients who suffer information overload or are unable to grasp adequately the level of risk communicated.

Suggested Citation

  • W. Kip Viscusi & Richard J. Zeckhauser, 1996. "Hazard Communication: Warnings and Risk," The ANNALS of the American Academy of Political and Social Science, , vol. 545(1), pages 106-115, May.
    • Handle: RePEc:sae:anname:v:545:y:1996:i:1:p:106-115
    DOI: 10.1177/0002716296545001011
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    References listed on IDEAS

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    2. Viscusi, W Kip & O'Connor, Charles J, 1984. "Adaptive Responses to Chemical Labeling: Are Workers Bayesian Decision Makers?," American Economic Review, American Economic Association, vol. 74(5), pages 942-956, December.
    3. Richard J. Arnould & Henry Grabowski, 1981. "Auto Safety Regulation: An Analysis of Market Failure," Bell Journal of Economics, The RAND Corporation, vol. 12(1), pages 27-48, Spring.
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