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College Textbook Publishing

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  • Bob Carbaugh

Abstract

Based on the author’s many years of experience in college textbook publishing, this article discusses three topics relevant to the textbook-publishing business: (a) the motivations of the author and publisher regarding revenue maximization versus profit maximization, (b) the reimportation of textbooks as an impediment to the international price-discrimination practices of publishers, and (c) the effects of mergers among publishers. Each of these topics is an application of undergraduate microeconomic theories and principles.

Suggested Citation

  • Bob Carbaugh, 2016. "College Textbook Publishing," The American Economist, Sage Publications, vol. 61(2), pages 191-203, October.
    • Handle: RePEc:sae:amerec:v:61:y:2016:i:2:p:191-203
    DOI: 10.1177/0569434516652035
    as

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    References listed on IDEAS

    as
    1. Justin P. Johnson, 2011. "Secondary markets with changing preferences," RAND Journal of Economics, RAND Corporation, vol. 42(3), pages 555-574, September.
    2. Robert Carbaugh & Koushik Ghosh, 2005. "Are College Textbooks Priced Fairly?," Challenge, Taylor & Francis Journals, vol. 48(5), pages 95-112.
    3. Anindya Ghose & Michael D. Smith & Rahul Telang, 2006. "Internet Exchanges for Used Books: An Empirical Analysis of Product Cannibalization and Welfare Impact," Information Systems Research, INFORMS, vol. 17(1), pages 3-19, March.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    profit maximization; reimportation; price discrimination; mergers;
    All these keywords.

    JEL classification:

    • A10 - General Economics and Teaching - - General Economics - - - General
    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

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