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An Economic Approach to Deception in Advertising: Definition and Remedies

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  • Teresa Gaines McLendon

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  • Teresa Gaines McLendon, 1981. "An Economic Approach to Deception in Advertising: Definition and Remedies," The American Economist, Sage Publications, vol. 25(2), pages 49-54, October.
    • Handle: RePEc:sae:amerec:v:25:y:1981:i:2:p:49-54
    DOI: 10.1177/056943458102500209
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    References listed on IDEAS

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    1. Gary S. Becker, 1974. "Crime and Punishment: An Economic Approach," NBER Chapters, in: Essays in the Economics of Crime and Punishment, pages 1-54, National Bureau of Economic Research, Inc.
    2. Nelson, Philip, 1974. "Advertising as Information," Journal of Political Economy, University of Chicago Press, vol. 82(4), pages 729-754, July/Aug..
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