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Factors Influencing Market Penetration of TakÄ ful Industry in Malaysia: (1985-2008)

Author

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  • Omaima El Tahir Babikir Mohamed
  • Syed Othman Alhabshi
  • Kamaruddin Sharif

Abstract

This research provides insights into the factors influencing TakÄ ful penetration rate of the Malaysian TakÄ ful industry for the period 1985–2008. Its objective is to identify the factors that influence the market penetration from the perspective of TakÄ ful participants. Data was collected through a survey and was analyzed using SPSS software. Employed techniques was Cross Tabulation & Chi-Square tests. It was found that the factors influencing TakÄ ful penetration were age, gender, religion, marital status, education, income, awareness, product varieties, and knowledge of staff and agents of TakÄ ful. The research findings suggest the need to increase product varieties, training of staff and agents to enhance their product knowledge, technical and Shariăh knowledge as well as to intensify the level of awareness.

Suggested Citation

  • Omaima El Tahir Babikir Mohamed & Syed Othman Alhabshi & Kamaruddin Sharif, 2013. "Factors Influencing Market Penetration of TakÄ ful Industry in Malaysia: (1985-2008)," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 1(12), pages 470-481.
    • Handle: RePEc:rss:jnljms:v1i12p1
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    References listed on IDEAS

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