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The Roles of Product Quality and Trust in Customer Satisfaction and Purchase Decision – A Study of Wechat Shopping in China

Author

Listed:
  • Jianfeng Wang
  • David DiRusso
  • Jianbin Gao
  • Jingyu Li
  • Yun Zheng

Abstract

This study examines a new form of e-commerce transactions, dubbed W-shopping (WeChat-shopping), which occurs through the prolific and still growing WeChat social networking application. This study applies an established model of trust, satisfaction and loyalty to this new form of commerce and is tested on a sample of Chinese students. Implications for both theory and practice are discussed.

Suggested Citation

  • Jianfeng Wang & David DiRusso & Jianbin Gao & Jingyu Li & Yun Zheng, 2016. "The Roles of Product Quality and Trust in Customer Satisfaction and Purchase Decision – A Study of Wechat Shopping in China," Quarterly Journal of Business Studies, Research Academy of Social Sciences, vol. 2(3), pages 128-133.
    • Handle: RePEc:rss:jnljbs:v2i3p1
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    References listed on IDEAS

    as
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    2. Erik Brynjolfsson & Michael D. Smith, 2000. "Frictionless Commerce? A Comparison of Internet and Conventional Retailers," Management Science, INFORMS, vol. 46(4), pages 563-585, April.
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