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Case Study Research Design for Exploration of Organizational Culture Towards Corporate Performance

Author

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  • Yasas L. PATHIRANAGE

    (University of Kelaniya, Faculty of Graduate Studies)

  • Lakmini V. K. JAYATILAKE

    (Faculty of Commerce and Management Studies, University of Kelaniya)

  • Ruwan ABEYSEKERA

    (Faculty of Commerce and Management Studies, University of Kelaniya)

Abstract

Thorough understanding about the research methodologies and designs is important for any research as each research method is a distinct strategy of addressing the study process. Case study, phenomenology, grounded theory, ethnography, and narrative are widely used research designs in qualitative studies. A case study is an empirical investigation that examines a contemporary phenomenon in detail and within its real-life context, particularly when the boundaries between the phenomenon and its context are indistinct. This paper argues the appropriateness of selecting a social constructivist inductive qualitative exploratory single-case study research design for a doctoral study of exploring the strategies which one corporate group deploy to establish an effective organizational culture to enhance performance. It is ascertained that case study research design would contribute towards addressing the call for methodological pluralism in organizational culture research, and enlightening the complex relationships relating to the sector and the phenomenon being studied

Suggested Citation

  • Yasas L. PATHIRANAGE & Lakmini V. K. JAYATILAKE & Ruwan ABEYSEKERA, 2020. "Case Study Research Design for Exploration of Organizational Culture Towards Corporate Performance," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 21(3), pages 361-372, July.
    • Handle: RePEc:rom:rmcimn:v:21:y:2020:i:3:p:361-372
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    References listed on IDEAS

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    Cited by:

    1. Carmen Isensee & Frank Teuteberg & Kai‐Michael Griese, 2023. "How can corporate culture contribute to emission reduction in the construction sector? An SME case study on beliefs, actions, and outcomes," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 1005-1022, March.

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    More about this item

    Keywords

    Research Methodology; Case Study Research Design; Organizational Culture; Corporate Performance.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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