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Progressive Focusing and Trustworthiness in Qualitative Research

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  • Rudolf R. Sinkovics

    (The University of Manchester)

  • Eva A. Alfoldi

    (The University of Manchester)

Abstract

The business and management community increasingly recognises that qualitative research is a ‘messy’, non-linear and often unpredictable undertaking. Yet, a considerable proportion of the qualitative research published in top journals is still presented as the result of a linear, predictable research process, thus wrongly suggesting deductive reasoning. In this paper, we focus on a particular type of ‘messiness’ where during fieldwork, the research context is revealed to be more complex than anticipated, forcing the researcher to gradually refine/shift their focus to reflect ‘what really matters’. We adopt Stake’s notion of progressive focusing for this gradual approach. Progressive focusing is well-suited to qualitative research in international business requiring complex iteration between theory and data, and the truthful yet coherent presentation of the research process. We propose that this dual challenge of complexity and trustworthiness may be addressed by using computer-assisted qualitative data analysis software (CAQDAS). We present conceptual considerations and guidelines and offer a view on a ‘messy’, non-linear doctoral research project conducted using a progressive focusing approach, to demonstrate how CAQDAS can help to develop and re-negotiate insights from theory and interview data, as well as enhance trustworthiness, transparency and publication potential.

Suggested Citation

  • Rudolf R. Sinkovics & Eva A. Alfoldi, 2012. "Progressive Focusing and Trustworthiness in Qualitative Research," Management International Review, Springer, vol. 52(6), pages 817-845, December.
    • Handle: RePEc:spr:manint:v:52:y:2012:i:6:d:10.1007_s11575-012-0140-5
    DOI: 10.1007/s11575-012-0140-5
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