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Empirical Research Regarding the Importance of Digital Transformation for Romanian SMEs

Author

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  • Livia TOANCA

    (The Bucharest University of Economic Studies, Romania)

Abstract

As the need for digital transformation becomes more and more self-evident with the rapid change of the business environment and the increased number of industries disrupted by digital advancements, we find it increasingly important for small and medium sized enterprises to recognize the emergence of threats and, most importantly, opportunities that arise from the dynamism of this phenomenon. Our research aims to uncover opportunities for Romanian SMEs to break apart and benefit from the diverse tools that are now within their reach in order to become successful on the global and European markets. Our survey was distributed to over 160,000 Romanian SMEs and netted 598 unique responses, representing the perception of digital by Romanian SMEs across 7 industries. We conclude that, despite their high awareness of the phenomenon of digital disruption, Romanian SMEs are yet to employ strategies of digital transformation that will bring them to the next level of competitiveness.

Suggested Citation

  • Livia TOANCA, 2016. "Empirical Research Regarding the Importance of Digital Transformation for Romanian SMEs," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 1(2), pages 92-108, December.
    • Handle: RePEc:rom:merase:v:1:y:2016:i:2:p:92-108
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    File URL: https://mer.ase.ro/files/2016-2/3.pdf
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    References listed on IDEAS

    as
    1. Matt, C. & Hess, Thomas & Benlian, Alexander, 2015. "Digital Transformation Strategies," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 75002, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    2. Matt, C. & Hess, Thomas & Benlian, Alexander, 2015. "Digital Transformation Strategies," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 75202, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    3. Christian Matt & Thomas Hess & Alexander Benlian, 2015. "Digital Transformation Strategies," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 57(5), pages 339-343, October.
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    Cited by:

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    2. Babucea Ana-Gabriela, 2018. "THE ROMANIAN ENTERPRISES'ITCs USAGE IN EU28 CONTEXT," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 0, pages 42-51, December.
    3. Horváth, Dóra & Szabó, Roland Zs., 2019. "Driving forces and barriers of Industry 4.0: Do multinational and small and medium-sized companies have equal opportunities?," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 119-132.
    4. Laubengaier, Désirée A. & Cagliano, Raffaella & Canterino, Filomena, 2022. "It Takes Two to Tango: Analyzing the Relationship between Technological and Administrative Process Innovations in Industry 4.0," Technological Forecasting and Social Change, Elsevier, vol. 180(C).
    5. Nelson DUARTE & Carla PEREIRA & Ricardo SANTOS & António AMARAL & Davide CARNEIRO, 2020. "The Role Of Digital Maturity In The Knowledge Based Economy," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 19(3), pages 79-88.

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    More about this item

    Keywords

    business mode; digital transformation; organizational change Journal: MANAGEMENT AND ECONOMICS REVIEW;
    All these keywords.

    JEL classification:

    • D02 - Microeconomics - - General - - - Institutions: Design, Formation, Operations, and Impact
    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis

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