Exploring Brand Awareness, Customer Loyalty and Perceived Quality: how they ensure Profitability and generate Purchase Intention: A study on cosmetic industry of Pakistan
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Abstract
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DOI: 10.22610/jsds.v8i3.1974
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References listed on IDEAS
- Macdonald, Emma K. & Sharp, Byron M., 2000. "Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication," Journal of Business Research, Elsevier, vol. 48(1), pages 5-15, April.
- Hoyer, Wayne D & Brown, Steven P, 1990. "Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(2), pages 141-148, September.
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- Rishi Raj Sharma & Tanveer Kaur, 2024. "Determinants of the Effects of Sustainability Marketing on consumers’ Purchase Intentions: An Empirical Investigation," IIM Kozhikode Society & Management Review, , vol. 13(2), pages 228-241, July.
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