Age and gender affects on consumers' awareness and source of awareness for food-related private-label brands
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References listed on IDEAS
- Macdonald, Emma K. & Sharp, Byron M., 2000. "Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication," Journal of Business Research, Elsevier, vol. 48(1), pages 5-15, April.
- J. A. Kregel, 1980. "Introduction," Journal of Post Keynesian Economics, Taylor & Francis Journals, vol. 3(1), pages 19-20, October.
- Chattopadhyay, Amitava & Alba, Joseph W, 1988. " The Situational Importance of Recall and Inference in Consumer Decision Making," Journal of Consumer Research, Oxford University Press, vol. 15(1), pages 1-12, June.
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