IDEAS home Printed from https://ideas.repec.org/a/rnd/arimbr/v16y2024i3p579-588.html
   My bibliography  Save this article

From Click to Cuisine: Navigating the Landscape of Customer Satisfaction in Online Food Delivery Apps

Author

Listed:
  • Amily Fikry
  • Azreen Joanna Abdul
  • Ameena Sibghatullah
  • Nur Shahrulliza Muhammad
  • Zatul Fahany Harun

Abstract

Technological advancements have revolutionized the food industry, enabling restaurant food delivery to homes. In Malaysia, families with children prefer online food delivery apps (OFDA) over singles, citing crowd avoidance, time-saving, and craving satisfaction. This research analyzes sociodemographic factors (age, income, gender, occupation, marital status, education, order frequency) influencing OFDA satisfaction. Through convenience sampling with 447 responses obtained via Google Forms, results indicate no significant differences in satisfaction based on age, income, gender, occupation, or education. However, marital status and order frequency show distinctions. The research concludes with limitations, recommendations, and implications for practitioners.

Suggested Citation

  • Amily Fikry & Azreen Joanna Abdul & Ameena Sibghatullah & Nur Shahrulliza Muhammad & Zatul Fahany Harun, 2024. "From Click to Cuisine: Navigating the Landscape of Customer Satisfaction in Online Food Delivery Apps," Information Management and Business Review, AMH International, vol. 16(3), pages 579-588.
    • Handle: RePEc:rnd:arimbr:v:16:y:2024:i:3:p:579-588
    DOI: 10.22610/imbr.v16i3(I)S.4085
    as

    Download full text from publisher

    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/4085/2648
    Download Restriction: no
    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/4085
    Download Restriction: no
    File URL: https://libkey.io/10.22610/imbr.v16i3(I)S.4085?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Meena, Rahul & Sarabhai, Samar, 2023. "Extrinsic and intrinsic motivators for usage continuance of hedonic mobile apps," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    2. Daniel Belanche & Marta Flavián & Alfredo Pérez-Rueda, 2020. "Mobile Apps Use and WOM in the Food Delivery Sector: The Role of Planned Behavior, Perceived Security and Customer Lifestyle Compatibility," Sustainability, MDPI, vol. 12(10), pages 1-21, May.
    3. Reham M. Algheshairy & Raghad M. Alhomaid & Mona S. Almujaydil & Hend F. Alharbi & Woroud A. Alsanei, 2022. "Influence of Using Food Delivery Applications on Adult Saudi Female Dietary Habits and Preferences during COVID-19 Lockdown Restrictions: Attitude Survey," IJERPH, MDPI, vol. 19(19), pages 1-14, October.
    4. Xiaolong Wang & Wenkun Zhang & Tao Zhang & Yanan Wang & Sanggyun Na, 2022. "A Study of Chinese Consumers’ Consistent Use of Mobile Food Ordering Apps," Sustainability, MDPI, vol. 14(19), pages 1-20, October.
    5. Parameshwar Ganapathi & Emad Ahmed Abu-Shanab, 2020. "Customer Satisfaction with Online Food Ordering Portals in Qatar," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 12(1), pages 57-79, January.
    6. Molinillo, Sebastian & Aguilar-Illescas, Rocío & Anaya-Sánchez, Rafael & Carvajal-Trujillo, Elena, 2022. "The customer retail app experience: Implications for customer loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    7. Senthil, M. & Gayathri, N. & Chandrasekar, K.S., 2020. "Changing Paradigms of Indian Foodtech Landscape - Impact of Online Food Delivery Aggregators," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 11(02), February.
    8. Anbumathi, Rajendiran & Dorai, Sriram & Palaniappan, Umayal, 2023. "Evaluating the role of technology and non-technology factors influencing brand love in Online Food Delivery services," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    9. Yi-Yuan Liu & Shun-Hsing Chen & Jia-Xuan Zhang, 2021. "Applying Importance–Satisfaction Model to Evaluate Customer Satisfaction: An Empirical Study of Foodpanda," Sustainability, MDPI, vol. 13(19), pages 1-18, October.
    10. Jankit Chotigo & Yasuo Kadono, 2021. "Comparative Analysis of Key Factors Encouraging Food Delivery App Adoption Before and During the COVID-19 Pandemic in Thailand," Sustainability, MDPI, vol. 13(8), pages 1-25, April.
    11. Alalwan, Ali Abdallah, 2020. "Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse," International Journal of Information Management, Elsevier, vol. 50(C), pages 28-44.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mohamad Haziq Izzuddin Baharin & Muhammad Izzat Zulkifly & Zurena Shahril & Mohd Aliff Abdul Majid, 2025. "How Customers Decide: Unveiling the Drivers of Customers’ Online Purchase Behavior on Online Food Delivery Apps," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(1), pages 1922-1946, January.
    2. Das, Manoj & Ramalingam, Mahesh, 2022. "What drives product involvement and satisfaction with OFDs amid COVID-19?," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    3. Abu Farha, Allam K. & El Hedhli, Kamel & Alnawas, Ibrahim & Zourrig, Haithem & Becheur, Imene, 2024. "Drivers and outcomes of a shopper-retailer's app relationship," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    4. Soren, Anup Anurag & Chakraborty, Shibashish, 2024. "Adoption, satisfaction, trust, and commitment of over-the-top platforms: An integrated approach," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    5. Bellary, Sreevatsa & Bala, Pradip Kumar & Chakraborty, Shibashish, 2024. "Exploring cognitive-behavioral drivers impacting consumer continuance intention of fitness apps using a hybrid approach of text mining, SEM, and ANN," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    6. Seo, Kyowon & Roh, Taewoo, 2025. "Online and offline delivery qualities: O2O satisfaction and loyalty through technology acceptance model," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
    7. Verma, Anuj & Chakraborty, Debarun & Verma, Meenakshi, 2023. "Barriers of food delivery applications: A perspective from innovation resistance theory using mixed method," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    8. Das, Manoj & Ramalingam, Mahesh, 2023. "To praise or not to praise- Role of word of mouth in food delivery apps," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    9. Jabeen, Fauzia & Dhir, Amandeep & Islam, Nazrul & Talwar, Shalini & Papa, Armando, 2023. "Emotions and food waste behavior: Do habit and facilitating conditions matter?," Journal of Business Research, Elsevier, vol. 155(PB).
    10. Yogesh Upadhyay & Ruturaj Baber & Justin Paul & Prerana Baber & Lisa Cain, 2024. "Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market," Electronic Commerce Research, Springer, vol. 24(2), pages 799-823, June.
    11. Sabakun Naher Shetu, 2025. "Determinants of generation Z consumers’ mobile online shopping apps continuance intention to use during COVID-19 and beyond—an empirical study," Future Business Journal, Springer, vol. 11(1), pages 1-18, December.
    12. Kim, Yeonshin & Hur, Won-Moo & Lee, Luri, 2023. "Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    13. Bose, Sarmee & Mukherjee, Shashi Bajaj & Dey, Bikash Koli & Sarkar, Biswajit, 2024. "Continuous increasing consumer service for multi-item dual-channel retail management," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    14. Nurul Fazleen Mohd Zariman & Norshima Humaidi & Muhammad Hafiz Abd Rashid, 2023. "Mobile commerce applications service quality in enhancing customer loyalty intention: mediating role of customer satisfaction," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(4), pages 649-663, December.
    15. Trinh Le Tan & Khanh Nguyen Chau Ngoc & Hien Le Thi Thanh & Hoai Nguyen Thi Thu & Uyen Vo Truong Hoang, 2024. "Enhancing Repurchase Intention on Digital Platforms Based on Shopping Well-Being Through Shopping Value, Trust and Impulsive Buying," SAGE Open, , vol. 14(3), pages 21582440241, September.
    16. Dogra, Nikhil & Adil, Mohd & Sadiq, Mohd & Dash, Ganesh & Paul, Justin, 2023. "Unraveling customer repurchase intention in OFDL context: An investigation using a hybrid technique of SEM and fsQCA," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    17. Ma, Shigui & He, Yong & Gu, Ran & Yeh, Chung-Hsing, 2024. "How to cooperate in a three-tier food delivery service supply chain," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    18. Yongrong Xin & Muhammad Irfan & Bilal Ahmad & Madad Ali & Lanqi Xia, 2023. "Identifying How E-Service Quality Affects Perceived Usefulness of Online Reviews in Post-COVID-19 Context: A Sustainable Food Consumption Behavior Paradigm," Sustainability, MDPI, vol. 15(2), pages 1-16, January.
    19. Burlea-Schiopoiu, Adriana & Puiu, Silvia & Dinu, Adina, 2022. "The impact of food delivery applications on Romanian consumers’ behaviour during the COVID-19 pandemic," Socio-Economic Planning Sciences, Elsevier, vol. 82(PA).
    20. Sheikh Ashiqurrahman Prince & Ishraat Saira Wahid, 2023. "Halal-organic meat: a successful business and humanitarian model," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-16, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arimbr:v:16:y:2024:i:3:p:579-588. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Muhammad Tayyab (email available below). General contact details of provider: https://ojs.amhinternational.com/index.php/imbr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.