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Changing Paradigms of Indian Foodtech Landscape - Impact of Online Food Delivery Aggregators

Author

Listed:
  • Senthil, M.
  • Gayathri, N.
  • Chandrasekar, K.S.

Abstract

The purpose of this study is to depict the perception of consumers on the discount factor, future of food tech applications, tampering of family values, dine-out culture, technological anxiety and their impact on satisfaction behaviour. Millennials are the precedence audience for the online food aggregators. Generation X is different from other generations in perceiving discount factors. Future of food applications rely on the Discounts. Restaurant operators can focus on giving their customers an increased level of convenience and more discounts since these tend to be the reason for them to choose ordering food online. Optimisation is vital as increase in Technological anxiety increases the perceived future of food application and decreases the satisfaction behaviour.

Suggested Citation

  • Senthil, M. & Gayathri, N. & Chandrasekar, K.S., 2020. "Changing Paradigms of Indian Foodtech Landscape - Impact of Online Food Delivery Aggregators," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 11(02), February.
    • Handle: RePEc:ags:ijofsd:346003
    DOI: 10.22004/ag.econ.346003
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    References listed on IDEAS

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    1. Geert M.J. Termeer, 2019. "Is There A Future For Manufacturing-Led Development?," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 16(2), pages 11-24.
    2. Meuter, Matthew L. & Ostrom, Amy L. & Bitner, Mary Jo & Roundtree, Robert, 2003. "The influence of technology anxiety on consumer use and experiences with self-service technologies," Journal of Business Research, Elsevier, vol. 56(11), pages 899-906, November.
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    Cited by:

    1. Amily Fikry & Azreen Joanna Abdul & Ameena Sibghatullah & Nur Shahrulliza Muhammad & Zatul Fahany Harun, 2024. "From Click to Cuisine: Navigating the Landscape of Customer Satisfaction in Online Food Delivery Apps," Information Management and Business Review, AMH International, vol. 16(3), pages 579-588.
    2. Vandana & Kumar, Sachin & Kumar, Vinod & Goyal, Praveen, 2023. "Investigating the Impact of Online Service Convenience on Customer Engagement, Attitude and Intention to Use Food Delivery Apps," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 14(03), September.

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