Explore airlines’ brand niches through measuring passengers’ repurchase motivation—an application of Rasch measurement
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DOI: 10.1016/j.jairtraman.2008.02.004
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References listed on IDEAS
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Cited by:
- Chen, Hsi-Tien & Chao, Ching-Cheng, 2015. "Airline choice by passengers from Taiwan and China: A case study of outgoing passengers from Kaohsiung International Airport," Journal of Air Transport Management, Elsevier, vol. 49(C), pages 53-63.
- Han, Seohui & Ham, Seonok (Sunny) & Yang, Ilsun & Baek, Seunghee, 2012. "Passengers’ perceptions of airline lounges: Importance of attributes that determine usage and service quality measurement," Tourism Management, Elsevier, vol. 33(5), pages 1103-1111.
- Kurtulmuşoğlu, Feride Bahar & Can, Gülin Feryal & Tolon, Metehan, 2016. "A voice in the skies: Listening to airline passenger preferences," Journal of Air Transport Management, Elsevier, vol. 57(C), pages 130-137.
- Cheng-Hua, Yang & Hsin-Li, Chang, 2012. "Exploring the perceived competence of airport ground staff in dealing with unruly passenger behaviors," Tourism Management, Elsevier, vol. 33(3), pages 611-621.
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Keywords
Service quality; Repurchase motivation; Brand niche; Critical incident technique; Rasch measurement;All these keywords.
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