IDEAS home Printed from https://ideas.repec.org/a/rfh/jprjor/v9y2023i2p354-370.html
   My bibliography  Save this article

Impact of Halal Awareness, Personal Intrinsic Religiosity and Country of Origin on Halal Buying Behaviour: A moderation and Mediation Analysis

Author

Listed:
  • Dr. Hafiz Ihsan ur Rehman

    (Assistant Professor, Department of Business Administration, University of the Punjab, Gujranwala Campus, Pakistan)

  • Maryem Bibi

    (PhD Scholar, University of the Punjab, Gujranwala Campus, Pakistan)

  • Dr. Muhammad Sarfraz Khan

    (Assistant Professor, Department of Commerce University of the Punjab, Gujranwala Campus, Pakistan)

  • Muhammad Abdullah

    (Lecturer, Department of Business Administration, University of the Punjab, Gujranwala Campus, Pakistan)

  • Dr. Muhammad Irfan

    (Associate Professor, University of Education Faisalabad Campus, Pakistan)

Abstract

This study aimed to know the impact of halal awareness, personal intrinsic religiosity and country of origin on consumers' halal buying behavior. In this study, consumer attitude plays the role of the mediating variable and halal certification is used as a moderating variable. This study tells about the imported halal products importance in the Pakistan and people halal buying behavior to buy it. The Halal certification plays a role in identifying the consumer attitude toward the imported halal products with the help of halal awareness, personal intrinsic religiosity and country of origin. Research was conducted using the survey-based questionnaire and collected responses from consumers of halal imported products. The data was collected from a total of 316 respondents, which was used in data analysis. The tools used to test the research were SPSS and AMOS. The study's conclusions stated that halal awareness, personal intrinsic religiosity and country of origin impact the consumer attitude towards purchasing halal products. Personal intrinsic religiosity does not have significant on consumer halal buying behavior. Consumer attitude has mediated the relationship between halal awareness, personal intrinsic religiosity and country of origin and consumer halal buying behavior. The study also proved the role of halal certification as moderator between the relationship of personal intrinsic religiosity, country of origin and consumer attitude. The study's implications stated that it was conducted to know the halal buying behavior of Muslim consumers of Pakistan. Marketers can use the study to enhance the halal awareness, personal intrinsic religiosity and knowledge about country of origin to persuade Muslim consumers to buy halal imported products.

Suggested Citation

  • Dr. Hafiz Ihsan ur Rehman & Maryem Bibi & Dr. Muhammad Sarfraz Khan & Muhammad Abdullah & Dr. Muhammad Irfan, 2023. "Impact of Halal Awareness, Personal Intrinsic Religiosity and Country of Origin on Halal Buying Behaviour: A moderation and Mediation Analysis," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 9(2), pages 354-370.
    • Handle: RePEc:rfh:jprjor:v:9:y:2023:i:2:p:354-370
    as

    Download full text from publisher

    File URL: https://jprpk.com/index.php/jpr/article/view/282/504
    Download Restriction: no
    File URL: https://jprpk.com/index.php/jpr/article/view/282
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Suddin Lada & Geoffrey Harvey Tanakinjal & Hanudin Amin, 2009. "Predicting intention to choosehalalproducts using theory of reasoned action," International Journal of Islamic and Middle Eastern Finance and Management, Emerald Group Publishing Limited, vol. 2(1), pages 66-76, April.
    2. Sanjay Putrevu & Krist Swimberghek, 2013. "The Influence of Religiosity on Consumer Ethical Judgments and Responses Toward Sexual Appeals," Journal of Business Ethics, Springer, vol. 115(2), pages 351-365, June.
    3. Hayat M. Awan & Ahmad Nabeel Siddiquei & Zeeshan Haider, 2015. "Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector," Management Research Review, Emerald Group Publishing Limited, vol. 38(6), pages 640-660, June.
    4. Hayat M. Awan & Ahmad Nabeel Siddiquei & Zeeshan Haider, 2015. "Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector," Management Research Review, Emerald Group Publishing Limited, vol. 38(6), pages 640-660, June.
    5. Ali Razzaq & Nabeel Younus Ansari & Zohaib Razzaq & Hayat Muhammad Awan, 2018. "The Impact of Fashion Involvement and Pro-Environmental Attitude on Sustainable Clothing Consumption: The Moderating Role of Islamic Religiosity," SAGE Open, , vol. 8(2), pages 21582440187, June.
    6. Yeo, Vincent Cheow Sern & Goh, See-Kwong & Rezaei, Sajad, 2017. "Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 150-162.
    7. Jamal, Ahmad & Sharifuddin, Juwaidah, 2015. "Perceived value and perceived usefulness of halal labeling: The role of religion and culture," Journal of Business Research, Elsevier, vol. 68(5), pages 933-941.
    8. Suddin Lada & Geoffrey Harvey Tanakinjal & Hanudin Amin, 2009. "Predicting intention to choosehalalproducts using theory of reasoned action," International Journal of Islamic and Middle Eastern Finance and Management, Emerald Group Publishing Limited, vol. 2(1), pages 66-76, April.
    9. Mahdi Borzooei & Maryam Asgari, 2016. "Discovering perceptions of Muslim consumers toward the ICRICHalallogo," Journal of Islamic Accounting and Business Research, Emerald Group Publishing Limited, vol. 7(4), pages 304-317, September.
    10. Suddin Lada & Geoffrey Harvey Tanakinjal & Hanudin Amin, 2009. "Predicting intention to choosehalalproducts using theory of reasoned action," International Journal of Islamic and Middle Eastern Finance and Management, Emerald Group Publishing Limited, vol. 2(1), pages 66-76, April.
    11. Hayat M. Awan & Ahmad Nabeel Siddiquei & Zeeshan Haider, 2015. "Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector," Management Research Review, Emerald Group Publishing Limited, vol. 38(6), pages 640-660, June.
    12. Nur Asnawi & Badri Munir Sukoco & Muhammad Asnan Fanani, 2018. "Halal products consumption in international chain restaurants among global Moslem consumers," International Journal of Emerging Markets, Emerald Group Publishing Limited, vol. 13(5), pages 1273-1290, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mahmood Hayeemad & Mohamed Soliman Mohamed Soliman, 2024. "Modelling Halal Cosmetics Purchase Intention among Millennial Female Consumers," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(2), pages 601-615, February.
    2. Md. Mahedi Hasan & Md. Al Amin & Md. Shamsul Arefin & Tanjim Mostafa, 2024. "Green consumers’ behavioral intention and loyalty to use mobile organic food delivery applications: the role of social supports, sustainability perceptions, and religious consciousness," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(6), pages 15953-16003, June.
    3. Muhammad Ali & Syed Ali Raza & Chin-Hong Puah & Muhammad Shujaat Mubarik, 2023. "Customer acceptance toward Islamic personal financing in Pakistan," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(2), pages 270-284, June.
    4. Tih, Siohong & Zainol, Zuraidah, 2012. "Minimizing Waste and Encouraging Green Practices," Jurnal Ekonomi Malaysia, Faculty of Economics and Business, Universiti Kebangsaan Malaysia, vol. 46(1), pages 157-164.
    5. Abdul Rashid, Noorhaslinda Kulub & Nasir, Aslina & Anang, Zuraini & Mat Alipiah, Roseliza & Ismail, Rahmah & Ahmad, Sanep & Shahimi, Shahida, 2018. "Determinants of Muslim Household Basic Needs Consumption Expenditures," Jurnal Ekonomi Malaysia, Faculty of Economics and Business, Universiti Kebangsaan Malaysia, vol. 52(1), pages 283-295.
    6. Abdulwahab S. Shmailan & Abdullah Abdulmohsen Alfalih, 2024. "The Attitude and Intention to Purchase Halal Cosmetic Products: A Study of Muslim Consumers in Saudi Arabia," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(4), pages 19795-19823, December.
    7. repec:osf:osfxxx:f5yqp_v1 is not listed on IDEAS
    8. Noha El-Bassiouny, 2016. "The Trojan Horse of Affluence and Halal in the Arabian Gulf," Working Papers 39, The German University in Cairo, Faculty of Management Technology.
    9. Daniel Belanche & Luis V. Casaló & Carlos Flavián & Alfredo Pérez-Rueda, 2021. "The role of customers in the gig economy: how perceptions of working conditions and service quality influence the use and recommendation of food delivery services," Service Business, Springer;Pan-Pacific Business Association, vol. 15(1), pages 45-75, March.
    10. Correa, Juan C. & Garzón, Wilmer & Brooker, Phillip & Sakarkar, Gopal & Carranza, Steven A. & Yunado, Leidy & Rincón, Alejandro, 2019. "Evaluation of collaborative consumption of food delivery services through web mining techniques," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 45-50.
    11. Washington Macías-Rendón & Katia Rodríguez-Morales & Holger Raúl Barriga-Medina, 2021. "COVID-19 lockdown and the satisfaction with online food delivery providers," Estudios Gerenciales, Universidad Icesi, vol. 37(159), pages 200-209, June.
    12. Arturas Kaklauskas & Edmundas Kazimieras Zavadskas & Bjoern Schuller & Natalija Lepkova & Gintautas Dzemyda & Jurate Sliogeriene & Olga Kurasova, 2020. "Customized ViNeRS Method for Video Neuro-Advertising of Green Housing," IJERPH, MDPI, vol. 17(7), pages 1-28, March.
    13. Shahzad, Khuram & Zhang, Qingyu & Zafar, Abaid Ullah & Ashfaq, Muhammad & Rehman, Shafique Ur, 2023. "The role of blockchain-enabled traceability, task technology fit, and user self-efficacy in mobile food delivery applications," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    14. Seung-hye Jung & Joon-ho Kim & Ha-na Cho & Hae-won Lee & Hyun-ju Choi, 2021. "Brand Personality of Korean Dance and Sustainable Behavioral Intention of Global Consumers in Four Countries: Focusing on the Technological Acceptance Model," Sustainability, MDPI, vol. 13(20), pages 1-19, October.
    15. Stacy H. Lee & Ran Huang, 2020. "Exploring the Motives for Online Fashion Renting: Insights from Social Retailing to Sustainability," Sustainability, MDPI, vol. 12(18), pages 1-16, September.
    16. Yao Song & Zhenzhen Qin & Zihao Qin, 2020. "Green Marketing to Gen Z Consumers in China: Examining the Mediating Factors of an Eco-Label–Informed Purchase," SAGE Open, , vol. 10(4), pages 21582440209, October.
    17. Pillai, Rajasshrie & Sivathanu, Brijesh & Dwivedi, Yogesh K., 2020. "Shopping intention at AI-powered automated retail stores (AIPARS)," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    18. Shankar, Amit & Dhir, Amandeep & Talwar, Shalini & Islam, Nazrul & Sharma, Piyush, 2022. "Balancing food waste and sustainability goals in online food delivery: Towards a comprehensive conceptual framework," Technovation, Elsevier, vol. 117(C).
    19. Muhammad Danish & Saqib Ali & Muhammad Azeem Ahmad & Hasan Zahid, 2019. "The Influencing Factors on Choice Behavior Regarding Green Electronic Products: Based on the Green Perceived Value Model," Economies, MDPI, vol. 7(4), pages 1-18, October.
    20. Akram, Umair & Ansari, Aisha Rehman & Fu, Guoqun & Junaid, Muhammad, 2020. "Feeling hungry? let's order through mobile! examining the fast food mobile commerce in China," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    21. D'Haene, E. & Desiere, S. & D'Haese, M. & Verbeke, W. & Schoors, K., 2018. "Religion, food choices, and demand seasonality: Evidence from the Ethiopian milk market," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 276029, International Association of Agricultural Economists.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rfh:jprjor:v:9:y:2023:i:2:p:354-370. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Muhammad Irfan Chani (email available below). General contact details of provider: https://edirc.repec.org/data/rffhlpk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.