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The Attitude and Intention to Purchase Halal Cosmetic Products: A Study of Muslim Consumers in Saudi Arabia

Author

Listed:
  • Abdulwahab S. Shmailan

    (Jubail Industrial College)

  • Abdullah Abdulmohsen Alfalih

    (Majmaah University)

Abstract

This study aims to investigate the intentions and attitudes of Muslim consumers in Saudi Arabia with a specific focus on halal cosmetic products. The information was gathered by a self-administered questionnaire survey of 207 Saudi Muslim customers using purposive sampling. The originality of the research is maintained by collecting primary data from the participants with the help of conducting surveys with the participants. The suggested model was tested using Pearson correlation coefficients and an ANOVA test. The correlation between the variables such as desire, attitude, tayyib and halal idea is also tested, and numerical results are also presented. Significant and positive connections were found between halalan tayyiban dimensions, attitudes, and purchasing intent. There were also substantial changes in the study parameters depending on the respondent’s work title. This is one of the first empirical tests of the halalan tayyiban, attitudes, and intention to purchase model among Saudi Muslim customers. The study offers helpful recommendations for cosmetic sector marketers as well as strategy formulation.

Suggested Citation

  • Abdulwahab S. Shmailan & Abdullah Abdulmohsen Alfalih, 2024. "The Attitude and Intention to Purchase Halal Cosmetic Products: A Study of Muslim Consumers in Saudi Arabia," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(4), pages 19795-19823, December.
    • Handle: RePEc:spr:jknowl:v:15:y:2024:i:4:d:10.1007_s13132-024-01897-x
    DOI: 10.1007/s13132-024-01897-x
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    References listed on IDEAS

    as
    1. Norafni Farlina binti Rahim & Zurina Shafii & Syahidawati Shahwan, 2015. "Awareness and Perception of Muslim Consumers on Halal Cosmetics and Personal Care Products," International Journal of Business, Economics and Management, Conscientia Beam, vol. 2(1), pages 1-14, 01-2015.
    2. Suddin Lada & Geoffrey Harvey Tanakinjal & Hanudin Amin, 2009. "Predicting intention to choosehalalproducts using theory of reasoned action," International Journal of Islamic and Middle Eastern Finance and Management, Emerald Group Publishing Limited, vol. 2(1), pages 66-76, April.
    3. Abdul Aziz Nugraha Pratama & M. Luthfi Hamidi & Edi Cahyono, 2023. "The effect of halal brand awareness on purchase intention in indonesia: the mediating role of attitude," Cogent Business & Management, Taylor & Francis Journals, vol. 10(1), pages 2168510-216, December.
    4. Norafni @ Farlina binti Rahim & Zurina Shafii & Syahidawati Shahwan, 2015. "Awareness and Perception of Muslim Consumers on Halal Cosmetics and Personal Care Products," International Journal of Business, Economics and Management, Conscientia Beam, vol. 2(1), pages 1-14.
    5. Bahman Hajipour & Manizheh Gharache & Mohammad Reza Hamidizadeh & Fereshteh Mohammadian, 2015. "Raising Halal Cosmetic Awareness among the respective Consumers," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(7), pages 338-349, July.
    6. Zulfiqar Ali Lashari & Joonho Ko & Junseok Jang, 2021. "Consumers’ Intention to Purchase Electric Vehicles: Influences of User Attitude and Perception," Sustainability, MDPI, vol. 13(12), pages 1-14, June.
    7. Suddin Lada & Geoffrey Harvey Tanakinjal & Hanudin Amin, 2009. "Predicting intention to choosehalalproducts using theory of reasoned action," International Journal of Islamic and Middle Eastern Finance and Management, Emerald Group Publishing Limited, vol. 2(1), pages 66-76, April.
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