IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v9y2025issue-14p795-806.html
   My bibliography  Save this article

Halal Food Products Adoption in Bangladesh: A Study Based on the Theory of Reasoned Action

Author

Listed:
  • Md. Mahabub Alom

    (Associate Professor, Department of Business Administration, Manarat International University, Gulshan -2, Dhaka, Bangladesh.)

Abstract

The key objective of this study is to measure the influence of the factors of the Theory of Reasoned Action (TRA) on the adoption of halal-certified food products among Bangladeshi Muslim consumers. Based on data from 558 respondents in Dhaka shopping malls, the researcher has identified the key findings regarding the adoption of Halal food products in the context of Bangladesh. The study reveals that the adoption of halal-certified food is significantly and positively influenced by attitudes and subjective norms as a component of the TRA model. Eventually, the study’s results can help a marketer come up with a way to take advantage of Bangladesh’s hugely promising and growing market by introducing a variety of halal product brands that appeal to the country’s growing population.

Suggested Citation

  • Md. Mahabub Alom, 2025. "Halal Food Products Adoption in Bangladesh: A Study Based on the Theory of Reasoned Action," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(14), pages 795-806, April.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-14:p:795-806
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-9-issue-14/795-806.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijriss/articles/halal-food-products-adoption-in-bangladesh-a-study-based-on-the-theory-of-reasoned-action/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Hayat M. Awan & Ahmad Nabeel Siddiquei & Zeeshan Haider, 2015. "Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector," Management Research Review, Emerald Group Publishing Limited, vol. 38(6), pages 640-660, June.
    2. Weijters, Bert & Cabooter, Elke & Schillewaert, Niels, 2010. "The effect of rating scale format on response styles: The number of response categories and response category labels," International Journal of Research in Marketing, Elsevier, vol. 27(3), pages 236-247.
    3. Hayat M. Awan & Ahmad Nabeel Siddiquei & Zeeshan Haider, 2015. "Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector," Management Research Review, Emerald Group Publishing Limited, vol. 38(6), pages 640-660, June.
    4. Joseph F. Hair & G. Tomas M. Hult & Christian M. Ringle & Marko Sarstedt & Kai Oliver Thiele, 2017. "Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods," Journal of the Academy of Marketing Science, Springer, vol. 45(5), pages 616-632, September.
    5. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    6. Suddin Lada & Geoffrey Harvey Tanakinjal & Hanudin Amin, 2009. "Predicting intention to choosehalalproducts using theory of reasoned action," International Journal of Islamic and Middle Eastern Finance and Management, Emerald Group Publishing Limited, vol. 2(1), pages 66-76, April.
    7. Suddin Lada & Geoffrey Harvey Tanakinjal & Hanudin Amin, 2009. "Predicting intention to choosehalalproducts using theory of reasoned action," International Journal of Islamic and Middle Eastern Finance and Management, Emerald Group Publishing Limited, vol. 2(1), pages 66-76, April.
    8. Hayat M. Awan & Ahmad Nabeel Siddiquei & Zeeshan Haider, 2015. "Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector," Management Research Review, Emerald Group Publishing Limited, vol. 38(6), pages 640-660, June.
    9. Suddin Lada & Geoffrey Harvey Tanakinjal & Hanudin Amin, 2009. "Predicting intention to choosehalalproducts using theory of reasoned action," International Journal of Islamic and Middle Eastern Finance and Management, Emerald Group Publishing Limited, vol. 2(1), pages 66-76, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dr. Hafiz Ihsan ur Rehman & Maryem Bibi & Dr. Muhammad Sarfraz Khan & Muhammad Abdullah & Dr. Muhammad Irfan, 2023. "Impact of Halal Awareness, Personal Intrinsic Religiosity and Country of Origin on Halal Buying Behaviour: A moderation and Mediation Analysis," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 9(2), pages 354-370.
    2. Muhammad Ali & Syed Ali Raza & Chin-Hong Puah & Muhammad Shujaat Mubarik, 2023. "Customer acceptance toward Islamic personal financing in Pakistan," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(2), pages 270-284, June.
    3. Mahmood Hayeemad & Mohamed Soliman Mohamed Soliman, 2024. "Modelling Halal Cosmetics Purchase Intention among Millennial Female Consumers," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(2), pages 601-615, February.
    4. Md. Mahedi Hasan & Md. Al Amin & Md. Shamsul Arefin & Tanjim Mostafa, 2024. "Green consumers’ behavioral intention and loyalty to use mobile organic food delivery applications: the role of social supports, sustainability perceptions, and religious consciousness," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(6), pages 15953-16003, June.
    5. Tih, Siohong & Zainol, Zuraidah, 2012. "Minimizing Waste and Encouraging Green Practices," Jurnal Ekonomi Malaysia, Faculty of Economics and Business, Universiti Kebangsaan Malaysia, vol. 46(1), pages 157-164.
    6. Abdul Rashid, Noorhaslinda Kulub & Nasir, Aslina & Anang, Zuraini & Mat Alipiah, Roseliza & Ismail, Rahmah & Ahmad, Sanep & Shahimi, Shahida, 2018. "Determinants of Muslim Household Basic Needs Consumption Expenditures," Jurnal Ekonomi Malaysia, Faculty of Economics and Business, Universiti Kebangsaan Malaysia, vol. 52(1), pages 283-295.
    7. Chen, Xia & Miraz, Mahadi Hasan & Gazi, Md. Abu Issa & Rahaman, Md. Atikur & Habib, Md. Mamun & Hossain, Abu Ishaque, 2022. "Factors affecting cryptocurrency adoption in digital business transactions: The mediating role of customer satisfaction," Technology in Society, Elsevier, vol. 70(C).
    8. Imran Hossain & Maria Fekete-Farkas & Md. Nekmahmud, 2022. "Purchase Behavior of Energy-Efficient Appliances Contribute to Sustainable Energy Consumption in Developing Country: Moral Norms Extension of the Theory of Planned Behavior," Energies, MDPI, vol. 15(13), pages 1-20, June.
    9. Nagarajan Shanmugavel & Rema Rajendran, 2022. "Adoption of Rainwater Harvesting: a Dual-factor Approach by Integrating Theory of Planned Behaviour and Norm Activation Model," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 36(8), pages 2827-2845, June.
    10. Xuan Liu & Qiancheng Wang & Hsi-Hsien Wei & Hung-Lin Chi & Yaotian Ma & Izzy Yi Jian, 2020. "Psychological and Demographic Factors Affecting Household Energy-Saving Intentions: A TPB-Based Study in Northwest China," Sustainability, MDPI, vol. 12(3), pages 1-20, January.
    11. Kareem M. Selem & Muhammad Haroon Shoukat & Syed Asim Shah & Marianny Jessica Brito Silva, 2023. "The dual effect of digital communication reinforcement drivers on purchase intention in the social commerce environment," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
    12. Diego Norena-Chavez, 2020. "The Mediation Effect of Innovative Behavior on the Relationship Between Entrepreneurial Self-Efficacy and Entrepreneurial Intention," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 238-252.
    13. Francis Osei & Gertrude Agyemang & Collins Kankam-Kwarteng & Ofosu Amofah, 2021. "Customer use of online order for food delivery service: the application of UTAUT2 Model," Technium Social Sciences Journal, Technium Science, vol. 25(1), pages 496-514, November.
    14. Teng, Qiuling & Bai, Xiaoyu & Apuke, Oberiri Destiny, 2024. "Modelling the factors that affect the intention to adopt emerging digital technologies for a sustainable smart world city," Technology in Society, Elsevier, vol. 78(C).
    15. Alzubaidi, Hawazin & Slade, Emma L. & Dwivedi, Yogesh K., 2021. "Examining antecedents of consumers’ pro-environmental behaviours: TPB extended with materialism and innovativeness," Journal of Business Research, Elsevier, vol. 122(C), pages 685-699.
    16. Nekmahmud, Md. & Naz, Farheen & Ramkissoon, Haywantee & Fekete-Farkas, Maria, 2022. "Transforming consumers' intention to purchase green products: Role of social media," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    17. Shanmugavel, Nagarajan & Balakrishnan, Janarthanan, 2023. "Influence of pro-environmental behaviour towards behavioural intention of electric vehicles," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    18. Ashraf, Mohammad Ali & Alam, Mirza Mohammad Didarul & Alexa, Lidia, 2021. "Making decision with an alternative mind-set: Predicting entrepreneurial intention toward f-commerce in a cross-country context," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    19. Cristian Busu & Mihail Busu, 2020. "Research on the Factors of Competition in the Green Procurement Processes: A Case Study for the Conditions of Romania Using PLS-SEM Methodology," Mathematics, MDPI, vol. 9(1), pages 1-16, December.
    20. Ashikur Rahman & Teoh Ai Ping & Syeda Khadija Mubeen & Imran Mahmud & Ghazanfer Ali Abbasi, 2022. "What Influences Home Gardeners’ Food Waste Composting Intention in High-Rise Buildings in Dhaka Megacity, Bangladesh? An Integrated Model of TPB and DMP," Sustainability, MDPI, vol. 14(15), pages 1-21, August.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:9:y:2025:issue-14:p:795-806. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.