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Digitalization and society’s sustainable development – Measures and implications

Author

Listed:
  • Milica Jovanoviæ

    (University of Belgrade, Faculty of organizational sciences, Jove Ilica 154, 11000 Belgrade, Serbia)

  • Jasmina Dlaèiæ

    (University of Rijeka, Faculty of economics and business, Ivana Filipovica 4, 51000 Rijeka, Croatia)

  • Milan Okanoviæ

    (University of Belgrade, Faculty of organizational sciences, Jove Ilica 154, 11000 Belgrade, Serbia)

Abstract

This paper examines the relationship between digitalization and sustainable development and presents the composite index used for measuring the digital competitiveness of nations – the Digital Economy and Society Index (DESI). Today’s environment is highly dependent on technological capabilities. Tracking contemporary technological development is becoming crucial at both micro and macro level. One of the major revolutions in modern business is switching from traditional to digital business models for achieving higher competitiveness level. Digitalization is one of the primary impetus of today’s development. To accept and implement these changes, it is important to highlight the macromarketing role in this process. It is necessary to have concrete measures for identifying the shortcomings, good practices, and track the development. For this purpose, European Commission developed DESI to measure digital performance of European Union countries. This paper examines the DESI methodology and observes how the digital performance of EU affects main sustainable development components: economic, social, and environmental. Thus, the paper explores the correlations of DESI and other composite indices that measure sustainability components. Besides, the research examined the relationships between Hofstede’s cultural dimensions and digital performance. The paper highlights the importance of digitalization as another crucial component of society’s sustainable development.

Suggested Citation

  • Milica Jovanoviæ & Jasmina Dlaèiæ & Milan Okanoviæ, 2018. "Digitalization and society’s sustainable development – Measures and implications," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 36(2), pages 905-928.
    • Handle: RePEc:rfe:zbefri:v:36:y:2018:i:2:p:905-928
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    References listed on IDEAS

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    1. World Commission on Environment and Development,, 1987. "Our Common Future," OUP Catalogue, Oxford University Press, number 9780192820808.
    2. Wipo, 2017. "Global Innovation Index 2017," WIPO Economics & Statistics Series, World Intellectual Property Organization - Economics and Statistics Division, number 2017:gii, April.
    3. Coccia, Mario, 2014. "Driving forces of technological change: The relation between population growth and technological innovation," Technological Forecasting and Social Change, Elsevier, vol. 82(C), pages 52-65.
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    Cited by:

    1. Min Zhao & Rong Liu & Debao Dai, 2021. "Synergistic Effect between China’s Digital Transformation and Economic Development: A Study Based on Sustainable Development," Sustainability, MDPI, vol. 13(24), pages 1-19, December.
    2. Emilia Herman, 2022. "The Interplay between Digital Entrepreneurship and Sustainable Development in the Context of the EU Digital Economy: A Multivariate Analysis," Mathematics, MDPI, vol. 10(10), pages 1-28, May.
    3. Cristi Spulbar & Lucian Claudiu Anghel & Ramona Birau & Simona Ioana Ermiș & Laurențiu-Mihai Treapăt & Adrian T. Mitroi, 2022. "Digitalization as a Factor in Reducing Poverty and Its Implications in the Context of the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(17), pages 1-26, August.
    4. Maria-Floriana Popescu & Bogdan-Cristian Chiripuci & Andreea Orîndaru & Marius Constantin & Albert Scrieciu, 2020. "Fostering Sustainable Development through Shifting Toward Rural Areas and Digitalization—The Case of Romanian Universities," Sustainability, MDPI, vol. 12(10), pages 1-15, May.
    5. Stanisław Łobejko & Krzysztof Bartczak, 2021. "The Role of Digital Technology Platforms in the Context of Changes in Consumption and Production Patterns," Sustainability, MDPI, vol. 13(15), pages 1-15, July.
    6. Diána Esses & Mária Szalmáné Csete & Bálint Németh, 2021. "Sustainability and Digital Transformation in the Visegrad Group of Central European Countries," Sustainability, MDPI, vol. 13(11), pages 1-14, May.
    7. Marti, Luisa & Puertas, Rosa, 2023. "Analysis of European competitiveness based on its innovative capacity and digitalization level," Technology in Society, Elsevier, vol. 72(C).
    8. Wafa AlNasrallah & Farida Saleem, 2022. "Determinants of the Digitalization of Accounting in an Emerging Market: The Roles of Organizational Support and Job Relevance," Sustainability, MDPI, vol. 14(11), pages 1-15, May.
    9. Rabab Triki & Mohamed Hédi Maâloul & Younès Bahou & Mohamed Kadria, 2023. "The Impact of Digitization to Ensure Competitiveness of the Ha’il Region to Achieve Sustainable Development Goals," Sustainability, MDPI, vol. 15(2), pages 1-13, January.

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    More about this item

    Keywords

    digitalization; sustainable development; performance indicators; society; macromarketing;
    All these keywords.

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • E71 - Macroeconomics and Monetary Economics - - Macro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on the Macro Economy
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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