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The Role of Social Media in Crisis Communication and Crisis Management

Author

Listed:
  • Mustafa Emre Civelek

    (Istanbul Commerce University, Istanbul, Turkey)

  • Murat Cemberci

    (Istanbul Commerce University, Istanbul, Turkey)

  • Necati Erdem Eralp

    (Istanbul Commerce University, Istanbul, Turkey)

Abstract

Social media and social media tools have improved rapidly and started to influence society especially in recent years. This influence has forced businesses to revolutionize their communication with the external environment. The fact that Web 2.0 has an influence on consumer behavior, and that it makes the consumers stronger; requires faster, more flexible and more sensitive communication processes in businesses. Especially during a time of crisis, a business’ communication with the external environment is quite critical. For this reason, the way how the crisis communication is managed through social media is vital for businesses. Key Words: Crisis Management, Crisis Communication, Social Media, Social Networks, Disinformation

Suggested Citation

  • Mustafa Emre Civelek & Murat Cemberci & Necati Erdem Eralp, 2016. "The Role of Social Media in Crisis Communication and Crisis Management," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 5(3), pages 111-120, April.
    • Handle: RePEc:rbs:ijbrss:v:5:y:2016:i:3:p:111-120
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    References listed on IDEAS

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