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A theoretical route towards conceptualization of start-ups in emerging markets: A Kenyan perspective

Author

Listed:
  • Beatrice Karitu

    (School of Business, Kenyatta University, Kenya)

  • Wanja Wangondu

    (School of Business, Kenyatta University, Kenya)

  • Stephen Muathe

    (School of Business, Kenyatta University, Kenya)

Abstract

This paper aims to develop a critical approach to the conceptualization of start-ups in emerging markets from a Kenyan perspective. This study used a theoretical route to conceptualize start-ups in emerging markets like Kenya. From the findings, it is important to note that the conceptualization of start-up is based on western concepts and might be flawed and poorly applicable to businesses in Kenya. Hence in the Kenyan context, a start-up should be viewed as an innovative business entity, which is scalable and has survived up to 3-5 years. To support the growth of the start-up ecosystem in Kenya, policymakers should promote start-ups through the formation of relevant legislation and provide incentives that stimulate their survival and growth. The study has brought out some interesting findings which can generate more debate. The study used an exploratory research design which is not conclusive in nature therefore future research should consider using a research design that is conclusive in nature and robust. Key Words:Start-ups, Emerging Markets, Conceptualization, Kenyan Perspective, Entrepreneurship Theories

Suggested Citation

  • Beatrice Karitu & Wanja Wangondu & Stephen Muathe, 2022. "A theoretical route towards conceptualization of start-ups in emerging markets: A Kenyan perspective," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(4), pages 448-457, June.
    • Handle: RePEc:rbs:ijbrss:v:11:y:2022:i:4:p:448-457
    DOI: 10.20525/ijrbs.v11i4.1782
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    References listed on IDEAS

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    Cited by:

    1. Beatrice Karitu & Stephen Muathe, 2023. "The New Venture Creation Approach: The Role of Business Incubators in Kenya," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(5), pages 1431-1441, May.
    2. Victor Otieno & Stephen Muathe, 2023. "A Reflection Approach on Business Incubation Services: Accelerating Startup Businesses in Kenya," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(5), pages 1375-1400, May.
    3. Stephen Muathe & Paul Sang & Lucy Kavinda & Sammy Letema & Samuel Maina & Kenneth Chelule, 2022. "Walking the startups journey in Kenya: Documentation of successes and pitfalls between 2010-2020," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(8), pages 387-400, November.

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