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Marketing Strategy - Tool To Increase Customer Satisfaction Case Study Of Romanian Company In Furniture Products


  • Nicoleta Isac

    (Istanbul Sabahattin Zaim University, Turkey)

  • Waqar Badshah

    (Istanbul Sabahattin Zaim University, Turkey)


Customer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a customer’s expectation. Customer satisfaction is important because it provides marketers and business owners a metric that they can use to manage and improve their businesses. This paper aims to analyze the main aspects related to customer satisfaction regarding the furniture provided by a Romanian company and includes details regarding the importance of consumer satisfaction and factors that shapes customer preferences.For better results were applied a survey regarding the consumer satisfaction on their products

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  • Nicoleta Isac & Waqar Badshah, 2019. "Marketing Strategy - Tool To Increase Customer Satisfaction Case Study Of Romanian Company In Furniture Products," Romanian Economic Business Review, Romanian-American University, vol. 14(1), pages 27-37, March.
  • Handle: RePEc:rau:journl:v:14:y:2019:i:1:p:27-37

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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
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