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Increasing Productivity Through Digitalization And Its Impact On The Field Of Marketing At Organizational Level

Author

Listed:
  • Nicoleta Rossela Dumitru

    (Romanian-American University)

  • Oana Preda

    (Romanian-American University)

Abstract

No matter if we are talking about entrepreneurs or managers in a company, their main goal is to improve productivity and increase profitability, respectively an increase in the results obtained with the same consumption or a lower consumption of resources in order to obtain the same results. In this sense, new technologies have the role of increasing the efficiency of production processes, thus ensuring productivity growth, and we refer here to digitization as a continuous process, in which companies must adapt and integrate new technologies into their activities. This is necessary to streamline the work processes and to respond more effectively to the requests from consumers. We are talking about digital solutions, which through data analytics, machine learning, etc. manage to be of real help especially in the situation of recurring activities, offering companies new opportunities to improve the performance of operational processes and achieve significant savings.

Suggested Citation

  • Nicoleta Rossela Dumitru & Oana Preda, 2022. "Increasing Productivity Through Digitalization And Its Impact On The Field Of Marketing At Organizational Level," Journal of Information Systems & Operations Management, Romanian-American University, vol. 16(2), pages 61-69, December.
    • Handle: RePEc:rau:jisomg:v:16:y:2022:i:2:p:61-69
    as

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    File URL: http://www.rebe.rau.ro/RePEc/rau/jisomg/WI22/JISOM-WI22-A06.pdf
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    References listed on IDEAS

    as
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    2. Zoran Mastilo, 2017. "Impact of Digital Growth in Modern Business," Business and Management Studies, Redfame publishing, vol. 3(4), pages 59-63, December.
    3. Moinak Maiti & Parthajit Kayal, 2017. "Digitization: Its Impact on Economic Development & Trade," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 7(6), pages 541-549.
    4. Uma Gunasilan, 2019. "Entrepreneurship as a Driver of the Digital Transformation," International Review of Management and Marketing, Econjournals, vol. 9(5), pages 23-29.
    5. Florina Pinzaru & Alina Mihaela Dima & Alexandra Zbuchea & Zoltan Veres, 2022. "Adopting Sustainability and Digital Transformation in Business in Romania: A Multifaceted Approach in the Context of the Just Transition," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(59), pages 1-28.
    6. Yasin Yilmaz, 2021. "Transition to the Digital Economy, Its Measurement and the Relationship between Digitalization and Productivity," Istanbul Journal of Economics-Istanbul Iktisat Dergisi, Istanbul University, Faculty of Economics, vol. 71(1), pages 283-316, June.
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