IDEAS home Printed from https://ideas.repec.org/a/prs/ecoprv/ecop_0249-4744_1998_num_135_4_5928.html
   My bibliography  Save this article

Étude empirique de l'influence sociale dans les phénomènes de diffusion : l'exemple du câble et du fax en France

Author

Listed:
  • Alexandre Steyer
  • Jean-Benoît Zimmermann

Abstract

[eng] Empirical Study of Social Influence in Diffusion Phenomena - Cable and Fax in France by Alexandre Steyer and Jean-Benoît Zimmermann . Over the last ten years, diffusion models have been improved by including network externalities. We briefly outline the main approaches developed to date and describe the basis of an approach to take account of different interindividual influences in a population. We then present an empirical validation based on two contemporary examples in France. The first is cable television, which is expected to present social utility via mimetic effects. The second example is the fax, which presents strong interindividual externalities. Its utility stems from the possibility for players to use it to communicate with their contacts. [fre] Étude empirique de l'influence sociale dans les phénomènes de diffusion : . l'exemple du câble et du fax en France . par Alexandre Steyer et Jean-Benoît Zimmermann . Les modèles de diffusion se sont enrichis depuis une dizaine d'années par la prise en compte des effets d'externalités de réseau. Après un rapide survol des principales approches développées jusqu'ici, nous exposons les fondements d'une démarche visant à intégrer la différenciation de l'influence interindividuelle au sein d'une population. Nous présentons ensuite un travail de validation empirique sur deux exemples contemporains, en France. Le premier concerne la télévision par câble. Ce produit présente a priori une utilité sociale par effet de mimétisme. Le deuxième exemple concerne le fax. Ce produit comporte de fortes externalités interindividuelles. Son utilité dérive pour l'essentiel de la possibilité pour un agent de communiquer par ce moyen avec les personnes avec lesquelles il est en relation.

Suggested Citation

  • Alexandre Steyer & Jean-Benoît Zimmermann, 1998. "Étude empirique de l'influence sociale dans les phénomènes de diffusion : l'exemple du câble et du fax en France," Économie et Prévision, Programme National Persée, vol. 135(4), pages 109-119.
  • Handle: RePEc:prs:ecoprv:ecop_0249-4744_1998_num_135_4_5928
    Note: DOI:10.3406/ecop.1998.5928
    as

    Download full text from publisher

    File URL: https://doi.org/10.3406/ecop.1998.5928
    Download Restriction: no

    File URL: https://www.persee.fr/doc/ecop_0249-4744_1998_num_135_4_5928
    Download Restriction: no

    References listed on IDEAS

    as
    1. Kirman, A., 1997. "Interaction and Markets," ASSET - Instituto De Economia Publica 166, ASSET (Association of Southern European Economic Theorists).
    2. Arthur, W Brian, 1989. "Competing Technologies, Increasing Returns, and Lock-In by Historical Events," Economic Journal, Royal Economic Society, vol. 99(394), pages 116-131, March.
    3. Alexandre Steyer & Jean-Benoît Zimmermann, 1996. "Externalités de réseau et adoption d'un standard dans une structure résiliaire," Revue d'Économie Industrielle, Programme National Persée, vol. 76(1), pages 67-90.
    4. Steyer, A & Zimmermann, J-B, 1997. "On the Frontier : Structural Effects in a Diffusion Model Based on Influence Matrixes," G.R.E.Q.A.M. 97a14, Universite Aix-Marseille III.
    5. Alan P. Kirman, 1992. "Variety : the coexistence of techniques," Revue d'Économie Industrielle, Programme National Persée, vol. 59(1), pages 62-74.
    6. Kapur, Sandeep, 1995. "Technological Diffusion with Social Learning," Journal of Industrial Economics, Wiley Blackwell, vol. 43(2), pages 173-195, June.
    7. Cowan, Robin, 1991. "Tortoises and Hares: Choice among Technologies of Unknown Merit," Economic Journal, Royal Economic Society, vol. 101(407), pages 801-814, July.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:prs:ecoprv:ecop_0249-4744_1998_num_135_4_5928. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Equipe PERSEE). General contact details of provider: https://www.persee.fr/collection/ecop .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.