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Externalites de reseau et adoption d'un standard dans une structure resiliaire

Listed author(s):
  • Steyer, A.
  • Zimmermann, J.B.

[eng] This paper can be related with the field of network externalities and increasing returns of adoption. We present the foundations of an approach and a model able to take in account the influence of effective relationship between agents onto the adoption-diffusion process of an innovation or a technological standard. Therefore we locate our research at the confluence of network externalities and social networks approaches. A simulation process provides first informations on those network behaviours, while an empirical application on fax diffusion in France bears out the soundness of the method by comparison with the traditional diffusion approach. [fre] Cet article se situe dans le champ des externalités de réseau et des rendements croissants d'adoption. Nous proposons les fondements d'une approche et d'un modèle qui rendent compte de l'influence de la topologie des relations effectives entre les agents sur les mécanismes de l'adoption - diffusion d'une innovation ou d'un standard technologique. Nous situons par conséquent notre démarche au confluent de l'approche des externalités de réseau et de celle des réseaux sociaux. Un travail de simulation permet de donner une première idée de ces comportements « résiliaires », tandis qu'une application empirique sur la diffusion du fax en France confirme l'intérêt de la démarche comparativement à une approche traditionnelle de la diffusion.
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Paper provided by Universite Aix-Marseille III in its series G.R.E.Q.A.M. with number 95a33.

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Length: 23 pages
Date of creation: 1995
Handle: RePEc:fth:aixmeq:95a33
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