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Customers’ Continuance Intention in Using a Mobile Navigation App in the Tourism Context: What Factors Will Lead?

Author

Listed:
  • Usep Suhud

    (Universitas Negeri Jakarta, Indonesia)

  • Mamoon Allan

    (The University of Jordan, Jordan)

  • Dian Puspita Sari

    (Universitas Negeri Jakarta, Indonesia)

  • Bayu Bagas Hapsoro

    (Universitas Negeri Semarang, Indonesia)

  • Dorojatun Prihandono

    (Universitas Negeri Semarang, Indonesia)

Abstract

A mobile navigation app with a geographical information system is favoured to search addresses and find the fastest ways to reach a destination. However, there is a lack of scholarly attention to consumer behaviour and mobile navigation apps. This study aims to measure the impact of perceived enjoyment, perceived usefulness, customer satisfaction, and customer habit on continuance intention to use a mobile navigation app. Data were collected using an electronic survey; participants were approached by applying a convenient sampling method. According to Burns and Grove (2005, p. 351), ‘Convenience sampling is useful for descriptive and correlation studies conducted in new areas of research.’ In total, 212 participants were involved in this study, consisting of 110 females and 102 males. This study found that Google Maps and Waze were the most popular apps used by participants. Perceived enjoyment had a significant impact on perceived usefulness and habit. Perceived usefulness had a substantial effect on satisfaction. Satisfaction significantly influenced continuance intention. In addition, customer habit significantly affected satisfaction and continuance intention. This study discusses recommendations for future research.

Suggested Citation

  • Usep Suhud & Mamoon Allan & Dian Puspita Sari & Bayu Bagas Hapsoro & Dorojatun Prihandono, 2021. "Customers’ Continuance Intention in Using a Mobile Navigation App in the Tourism Context: What Factors Will Lead?," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 14(2), pages 137-148.
    • Handle: RePEc:prp:jattij:v:14:y:2021:i:2:p:137-148
    DOI: 10.26493/2335-4194.14.137-148
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    References listed on IDEAS

    as
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    Cited by:

    1. Bella Suryani & Usep Suhud & Mohamad Rizan, 2022. "Investigation of E-Customer Loyalty: Food and Beverage Customer Survey Multi-Application Users of E-Wallet Transactions," Business Management and Strategy, Macrothink Institute, vol. 13(2), pages 140-153, December.
    2. Huang, Wenli & Pan, Xiaofeng & Peng, You & Lu, Yuan, 2024. "Senior tourists’ acceptance for tourism-related mobile apps: An integrated model based on BWS case 1 and ordered choice data," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).

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