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Impact of donors’ financial fairness perception on donation intention in nonprofit organizations after COVID-19 outbreak

Author

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  • Xia Li
  • Linyan Feng

Abstract

Based on the investigation of financial fairness perception and donation intention of individual donors in non-profit organizations (NPOs), this paper uses structural equation model to analyze the impact of individual donors’ financial fairness perception on donation intention. The results show that individual donors’ perceptions on financial result fairness, financial procedure fairness and financial information fairness all have positive impact on donation intention; among which the perception on financial result fairness only has direct impact on individual donation intention, while the perceptions on financial procedure fairness and financial information fairness have direct and indirect impact on individual donation intention.

Suggested Citation

  • Xia Li & Linyan Feng, 2021. "Impact of donors’ financial fairness perception on donation intention in nonprofit organizations after COVID-19 outbreak," PLOS ONE, Public Library of Science, vol. 16(6), pages 1-14, June.
    • Handle: RePEc:plo:pone00:0251991
    DOI: 10.1371/journal.pone.0251991
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    References listed on IDEAS

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    1. Shreyans Goenka & Stijn M J van Osselaer, 2019. "Charities Can Increase the Effectiveness of Donation Appeals by Using a Morally Congruent Positive Emotion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(4), pages 774-790.
    2. Jeanne Albouy & Jean-Philippe Galan & Laurent Maubisson, 2019. "Building Satisfaction and Loyalty During a Musical Benefit Event: A Consumer-Based Approach," Post-Print hal-02499589, HAL.
    3. Shapiro, Debra L. & Buttner, E. Holly & Barry, Bruce, 1994. "Explanations: What Factors Enhance Their Perceived Adequacy?," Organizational Behavior and Human Decision Processes, Elsevier, vol. 58(3), pages 346-368, June.
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    1. Doria Bavčević & Ljiljana Najev Čačija & Mario Pepur, 2022. "The Role Of External Motivation Factors, Sociodemographic Characteristics And Communication Channels In Frequency Of Donations To Non-Profit Organizations," Poslovna izvrsnost-Business Excellence, University of Zagreb Faculty of Economics & Business, vol. 16(1), pages 9-30.

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